The Role of Corporate Philanthropy in CSR

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43907115" target="_blank" >RIV/62156489:43110/15:43907115 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role of Corporate Philanthropy in CSR

Popis výsledku v původním jazyce

Corporate philanthropy is a key component of larger concept, Corporate Social Responsibility. Both terms are often interchanged. While corporate philanthropy focuses more on support of required fields and publicly beneficial projects CSR is a concept focusing on general impact of company's actions on society, namely both on national and global level. This paper deals with the first - more specific- term: ""corporate philanthropy"". Many companies do not have their own philanthropic strategy or they evendo not include philanthropic activities in their business strategy. One of the reasons is their insufficient knowledge of possibilities in this area and wrong surmise that philanthropy is too costly. The results of this paper are supported by the analysis of legislative environment, desk research as well as primary data evaluation in the Czech Republic.

Název v anglickém jazyce

The Role of Corporate Philanthropy in CSR

Popis výsledku anglicky

Corporate philanthropy is a key component of larger concept, Corporate Social Responsibility. Both terms are often interchanged. While corporate philanthropy focuses more on support of required fields and publicly beneficial projects CSR is a concept focusing on general impact of company's actions on society, namely both on national and global level. This paper deals with the first - more specific- term: ""corporate philanthropy"". Many companies do not have their own philanthropic strategy or they evendo not include philanthropic activities in their business strategy. One of the reasons is their insufficient knowledge of possibilities in this area and wrong surmise that philanthropy is too costly. The results of this paper are supported by the analysis of legislative environment, desk research as well as primary data evaluation in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Corporate Social Responsibility and Human Resource Management in V4 Countries: Proceedings

ISBN

978-80-552-1432-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

19-26

Název nakladatele

Slovenská poľnohospodárska univerzita v Nitre

Místo vydání

Nitra

Místo konání akce

Nitra

Datum konání akce

4. 6. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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