E-shop as a new distribution channel of wine business enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43909405" target="_blank" >RIV/62156489:43110/15:43909405 - isvavai.cz</a>

Výsledek na webu

<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ece_2015_final.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

E-shop as a new distribution channel of wine business enterprises

Popis výsledku v původním jazyce

This paper is focused on contemporary trends of distribution in wine business. The paper examines above other aspects use of e-shops in wineries as part of the sales channels and its influence on inner economic performance -turnover. Research was conducted via a case study located in the area of South Moravia as an example of a traditional wine producing region. The results are presented and discussed based on questionnaire responses addressed to a sample of quote selected wine enterprises in the Czech Republic. The research shows significant increase of e-shops in the wine industry in past 5 years however the main part of the turnover is secured by another "traditional" distribution channels. As apartial aim of the paper it is uncovered the importance of the e-shops in marketing communication of the wineries and wine producers. This fact supports the statement that even an e-shop usually does not contribute to the gross turnover within higher shares; it serves as an intermediate of information between the firm and its customers.

Název v anglickém jazyce

E-shop as a new distribution channel of wine business enterprises

Popis výsledku anglicky

This paper is focused on contemporary trends of distribution in wine business. The paper examines above other aspects use of e-shops in wineries as part of the sales channels and its influence on inner economic performance -turnover. Research was conducted via a case study located in the area of South Moravia as an example of a traditional wine producing region. The results are presented and discussed based on questionnaire responses addressed to a sample of quote selected wine enterprises in the Czech Republic. The research shows significant increase of e-shops in the wine industry in past 5 years however the main part of the turnover is secured by another "traditional" distribution channels. As apartial aim of the paper it is uncovered the importance of the e-shops in marketing communication of the wineries and wine producers. This fact supports the statement that even an e-shop usually does not contribute to the gross turnover within higher shares; it serves as an intermediate of information between the firm and its customers.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Enterprise and Competitive Environment: Conference Proceedings

ISBN

978-80-7509-342-4

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

818-823

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

5. 3. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000380464000089