Wine Destination Offered as a Brand - Enotourism in Chile

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43921459" target="_blank" >RIV/62156489:43110/22:43921459 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.31410/ITEMA.S.P.2021.19" target="_blank" >https://doi.org/10.31410/ITEMA.S.P.2021.19</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.31410/ITEMA.S.P.2021.19" target="_blank" >10.31410/ITEMA.S.P.2021.19</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Wine Destination Offered as a Brand - Enotourism in Chile

Popis výsledku v původním jazyce

Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can offer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to determine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their winery in a particular wine destination. The field research was conducted in one of Chile s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine destination brand of Maule Valley.

Název v anglickém jazyce

Wine Destination Offered as a Brand - Enotourism in Chile

Popis výsledku anglicky

Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can offer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to determine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their winery in a particular wine destination. The field research was conducted in one of Chile s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine destination brand of Maule Valley.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

5th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture (ITEMA 2021)

ISBN

978-86-80194-50-9

ISSN

2683-5991

e-ISSN

—

Počet stran výsledku

10

Strana od-do

19-28

Název nakladatele

Association of Economists and Managers of the Balkans

Místo vydání

Bělehrad

Místo konání akce

Bělehrad

Datum konání akce

21. 10. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—