Rural Tourism - Evaluating the Quality of Destination
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43912760" target="_blank" >RIV/62156489:43110/17:43912760 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.1515/euco-2017-0043" target="_blank" >https://doi.org/10.1515/euco-2017-0043</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/euco-2017-0043" target="_blank" >10.1515/euco-2017-0043</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Rural Tourism - Evaluating the Quality of Destination
Popis výsledku v původním jazyce
This paper concerns the topic of rural destination quality from the viewpoint of tourism development. The research exploring crucial quality factors from the viewpoint of demand is presented. Rural tourism participants attribute the highest significance to Destination cleanliness and Sense of security. The evaluation of the importance of most research quality factors is not dependent on genderand on the contrary, the importance of 16 quality factors depends on the visitor s age. In the case of the factor of "Friendly acceptance by the locals", the most significant influence on the visitor s return to the destination was confirmed. On the contrary, this impact was not proven for the factor of "Level of prices of services and goods in the destination". The research and the successive factor analysis revealed 6 dimensions representing the rural destination quality: Services, Image, Transportation, Well-being, Information/Communication and Attractions/Experiences; Well-being was identified as the most important. This was consecutively confirmed by the analysis of the quality factors' impact on the visitor s overall satisfaction and loyalty to the destination. The research findings provide the theory with topical destination quality dimensions as well as contribute to better understanding of visitor s behavioural mechanisms in rural areas.
Název v anglickém jazyce
Rural Tourism - Evaluating the Quality of Destination
Popis výsledku anglicky
This paper concerns the topic of rural destination quality from the viewpoint of tourism development. The research exploring crucial quality factors from the viewpoint of demand is presented. Rural tourism participants attribute the highest significance to Destination cleanliness and Sense of security. The evaluation of the importance of most research quality factors is not dependent on genderand on the contrary, the importance of 16 quality factors depends on the visitor s age. In the case of the factor of "Friendly acceptance by the locals", the most significant influence on the visitor s return to the destination was confirmed. On the contrary, this impact was not proven for the factor of "Level of prices of services and goods in the destination". The research and the successive factor analysis revealed 6 dimensions representing the rural destination quality: Services, Image, Transportation, Well-being, Information/Communication and Attractions/Experiences; Well-being was identified as the most important. This was consecutively confirmed by the analysis of the quality factors' impact on the visitor s overall satisfaction and loyalty to the destination. The research findings provide the theory with topical destination quality dimensions as well as contribute to better understanding of visitor s behavioural mechanisms in rural areas.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
European Countryside
ISSN
1803-8417
e-ISSN
—
Svazek periodika
9
Číslo periodika v rámci svazku
4
Stát vydavatele periodika
PL - Polská republika
Počet stran výsledku
20
Strana od-do
769-788
Kód UT WoS článku
000419991300008
EID výsledku v databázi Scopus
2-s2.0-85041061697