Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913362" target="_blank" >RIV/62156489:43110/18:43913362 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.3390/su10040957" target="_blank" >http://dx.doi.org/10.3390/su10040957</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su10040957" target="_blank" >10.3390/su10040957</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Popis výsledku v původním jazyce

The paper is dedicated to the issues of rural tourism with regard to the visitor&apos;s loyalty towards the destination in a sustainable development context. Particularly, the findings of the research focused on exploring mutual relations among quality dimensions of the rural destination, overall satisfaction of the visitor, and his or her loyalty towards the destination are presented. A structural model was used to explore the relations among quality dimensions, overall satisfaction, and loyalty in the specific environment of the Czech Republic (inland European country, EU member, until 1989 a socialist country, nearly 93% municipalities with fewer than 3000 inhabitants). The research results allow deeper understanding of the visitor&apos;s behavior and the factors influencing the loyalty towards the destination. The significance order of the dimensions according to their direct influence on the required loyalty towards the destination, i.e., coming back to the destination and spreading positive references to the destination, is as follows: 1. well-being, 2. image, 3. services. We conclude that overall satisfaction directly influences loyalty towards the destination.

Název v anglickém jazyce

Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Popis výsledku anglicky

The paper is dedicated to the issues of rural tourism with regard to the visitor&apos;s loyalty towards the destination in a sustainable development context. Particularly, the findings of the research focused on exploring mutual relations among quality dimensions of the rural destination, overall satisfaction of the visitor, and his or her loyalty towards the destination are presented. A structural model was used to explore the relations among quality dimensions, overall satisfaction, and loyalty in the specific environment of the Czech Republic (inland European country, EU member, until 1989 a socialist country, nearly 93% municipalities with fewer than 3000 inhabitants). The research results allow deeper understanding of the visitor&apos;s behavior and the factors influencing the loyalty towards the destination. The significance order of the dimensions according to their direct influence on the required loyalty towards the destination, i.e., coming back to the destination and spreading positive references to the destination, is as follows: 1. well-being, 2. image, 3. services. We conclude that overall satisfaction directly influences loyalty towards the destination.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/GA15-21179S" target="_blank" >GA15-21179S: Hodnocení kvality destinace cestovního ruchu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

—

Svazek periodika

10

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

11

Strana od-do

"Nestrankovano"

Kód UT WoS článku

000435188000061

EID výsledku v databázi Scopus

2-s2.0-85044415356