Management of Quality, Satisfaction, and Loyalty of Rural Destinations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F22%3A%230000093" target="_blank" >RIV/02819180:_____/22:#0000093 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/68407700:21260/22:00363620

Výsledek na webu

<a href="https://www.igi-global.com/chapter/management-of-quality-satisfaction-and-loyalty-of-rural-destinations/294182" target="_blank" >https://www.igi-global.com/chapter/management-of-quality-satisfaction-and-loyalty-of-rural-destinations/294182</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4018/978-1-7998-8339-5" target="_blank" >10.4018/978-1-7998-8339-5</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Management of Quality, Satisfaction, and Loyalty of Rural Destinations

Popis výsledku v původním jazyce

Tourism is a major global industry that, in its heyday, has become significantly concerned with quality and related themes, satisfaction and loyalty. This chapter aims to identify the factors that influence the quality of a rural destination and the associated visitor satisfaction and loyalty. These factors in turn have an impact on destination management, but also other stakeholders such as tourism entrepreneurs in the destination or residents. In 2020, tourism has undergone significant changes due to the pandemic caused by the SARS-CoV-2 virus. For instance, travel abroad was regulated through government regulations, which caused an increase in demand for rural tourism. As the author's research has shown, some quality factors have undergone significant changes. Even the quality management to achieve visitor satisfaction and loyalty has proven to be very important, especially in the sense that by gaining loyalty at this specific time, it can ensure that visitor numbers are maintained even after the pandemic period when the return of and high growth in overseas travel is expected.

Název v anglickém jazyce

Management of Quality, Satisfaction, and Loyalty of Rural Destinations

Popis výsledku anglicky

Tourism is a major global industry that, in its heyday, has become significantly concerned with quality and related themes, satisfaction and loyalty. This chapter aims to identify the factors that influence the quality of a rural destination and the associated visitor satisfaction and loyalty. These factors in turn have an impact on destination management, but also other stakeholders such as tourism entrepreneurs in the destination or residents. In 2020, tourism has undergone significant changes due to the pandemic caused by the SARS-CoV-2 virus. For instance, travel abroad was regulated through government regulations, which caused an increase in demand for rural tourism. As the author's research has shown, some quality factors have undergone significant changes. Even the quality management to achieve visitor satisfaction and loyalty has proven to be very important, especially in the sense that by gaining loyalty at this specific time, it can ensure that visitor numbers are maintained even after the pandemic period when the return of and high growth in overseas travel is expected.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Innovative Strategic Planning and International Collaboration for the Mitigation of Global Crises

ISBN

9781799883395

Počet stran výsledku

23

Strana od-do

261-283

Počet stran knihy

327

Název nakladatele

IGI Global

Místo vydání

USA

Kód UT WoS kapitoly

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