Web page credibility in the field of e-commerce

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913706" target="_blank" >RIV/62156489:43110/18:43913706 - isvavai.cz</a>
Výsledek na webu
<a href="http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf" target="_blank" >http://pefnet.mendelu.cz/wcd/w-rek-pefnet/pefnet17_fin.pdf</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Web page credibility in the field of e-commerce
Popis výsledku v původním jazyce
The research deals with the identification of the influence of certain website elements on customers' perceptions of credibility in the field of e-commerce. One of the objectives is to find out if there is any difference between credibility among small and big e-shops, or if social networks and reviews along with online chat can have an impact on web credibility. Three research methods (eye-tracking, in-depth interviews and questionnaires) were used to determine the influence of credibility. In total 30 respondents took part in this research.
Název v anglickém jazyce
Web page credibility in the field of e-commerce
Popis výsledku anglicky
The research deals with the identification of the influence of certain website elements on customers' perceptions of credibility in the field of e-commerce. One of the objectives is to find out if there is any difference between credibility among small and big e-shops, or if social networks and reviews along with online chat can have an impact on web credibility. Three research methods (eye-tracking, in-depth interviews and questionnaires) were used to determine the influence of credibility. In total 30 respondents took part in this research.

Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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