Cultural differences as a key determinant of tourist loyalty perception
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920479" target="_blank" >RIV/62156489:43110/21:43920479 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.25142/aak.2021.011" target="_blank" >http://dx.doi.org/10.25142/aak.2021.011</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.25142/aak.2021.011" target="_blank" >10.25142/aak.2021.011</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Cultural differences as a key determinant of tourist loyalty perception
Popis výsledku v původním jazyce
As a result of the current COVID-19 situation, tourist loyalty is a crucial predominator in maintaining the position in the global tourism market. Nevertheless, a number of factors play a significant role in shaping tourists' loyalty, however, only a few studies focus on the tourists' cultural differences. Therefore, this paper examines their impact on the tourist loyalty perception in the Czech Republic context among American, Russian, and Finnish tourists. For the American and Finnish respondents, cultural monuments played the biggest role. Contrarily, food quality and safety were the most important factors for the Russian respondents. However, regardless of nationality, there are four high-priority factors: cultural and natural attractions, safety, and acceptance by the locals. Closer attention should be paid to safety and acceptance by the locals, as they can be altered by the government to some extent. Therefore, this study might help to provide a deeper understanding of visitor loyalty.
Název v anglickém jazyce
Cultural differences as a key determinant of tourist loyalty perception
Popis výsledku anglicky
As a result of the current COVID-19 situation, tourist loyalty is a crucial predominator in maintaining the position in the global tourism market. Nevertheless, a number of factors play a significant role in shaping tourists' loyalty, however, only a few studies focus on the tourists' cultural differences. Therefore, this paper examines their impact on the tourist loyalty perception in the Czech Republic context among American, Russian, and Finnish tourists. For the American and Finnish respondents, cultural monuments played the biggest role. Contrarily, food quality and safety were the most important factors for the Russian respondents. However, regardless of nationality, there are four high-priority factors: cultural and natural attractions, safety, and acceptance by the locals. Closer attention should be paid to safety and acceptance by the locals, as they can be altered by the government to some extent. Therefore, this study might help to provide a deeper understanding of visitor loyalty.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Acta Academica Karviniensia
ISSN
1212-415X
e-ISSN
—
Svazek periodika
21
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
18
Strana od-do
36-53
Kód UT WoS článku
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EID výsledku v databázi Scopus
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