Visitors' Happiness and Loyalty in the Moravian Wine Region
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F21%3A43920829" target="_blank" >RIV/62156489:43110/21:43920829 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.2478/euco-2021-0040" target="_blank" >https://doi.org/10.2478/euco-2021-0040</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/euco-2021-0040" target="_blank" >10.2478/euco-2021-0040</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Visitors' Happiness and Loyalty in the Moravian Wine Region
Popis výsledku v původním jazyce
Due to the COVID-19 pandemic, tourists' loyalty is more pronounced than ever. It is therefore inevitable to know what factors can contribute to the higher levels of loyalty among potential visitors. Since none of the previously researched factors are reflecting visitors' feelings and emotions, and because wine tourism can build long-lasting emotional ties with tourists, this study focuses on Moravian wine region visitors' happiness within the context of loyalty. Overall, seven loyalty factors influence the happiness indicators: quality of wine, relaxation, information about wine, natural attractions, friendly acceptance by the locals, wine culture and traditions, as well as vineyard excursions. Furthermore, this study also confirms the dependence the happiness perception has on visitors' characteristics, such as gender, income, or with whom they visited the destination. The results of the study can be used to restart and support the development of sustainable tourism in the regions.
Název v anglickém jazyce
Visitors' Happiness and Loyalty in the Moravian Wine Region
Popis výsledku anglicky
Due to the COVID-19 pandemic, tourists' loyalty is more pronounced than ever. It is therefore inevitable to know what factors can contribute to the higher levels of loyalty among potential visitors. Since none of the previously researched factors are reflecting visitors' feelings and emotions, and because wine tourism can build long-lasting emotional ties with tourists, this study focuses on Moravian wine region visitors' happiness within the context of loyalty. Overall, seven loyalty factors influence the happiness indicators: quality of wine, relaxation, information about wine, natural attractions, friendly acceptance by the locals, wine culture and traditions, as well as vineyard excursions. Furthermore, this study also confirms the dependence the happiness perception has on visitors' characteristics, such as gender, income, or with whom they visited the destination. The results of the study can be used to restart and support the development of sustainable tourism in the regions.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50902 - Social sciences, interdisciplinary
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
European Countryside
ISSN
1803-8417
e-ISSN
—
Svazek periodika
13
Číslo periodika v rámci svazku
4
Stát vydavatele periodika
PL - Polská republika
Počet stran výsledku
18
Strana od-do
750-767
Kód UT WoS článku
000734735800004
EID výsledku v databázi Scopus
2-s2.0-85122890121