Czech wine regions in the context of tourist loyalty

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F20%3A43918815" target="_blank" >RIV/62156489:43110/20:43918815 - isvavai.cz</a>

Výsledek na webu

<a href="http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf" target="_blank" >http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Czech wine regions in the context of tourist loyalty

Popis výsledku v původním jazyce

The rural landscape has been used quite extensively in recent years for the purpose of rural tourism, which plays a substantial role in the entire tourism industry. Rural tourism can be seen as a contrast to the problem with overtourism. Not only does rural tourism respect the principles of sustainable development, it also respects the needs of the particular rural area. One of the many forms of rural tourism is wine tourism, which has recently gained in popularity. Therefore, it is crucial to know what influences loyalty among visitors of Czech wine regions. Based on the obtained data, two loyalty indicators (intention to revisit and recommend the wine region) as well as the expectations prior to arrival and satisfaction were closely examined. Generally speaking, there are three loyalty factors that have an influence on all four variables. Those factors are: quality of wine, natural attractions as well as wine culture and traditions. Furthermore, women and respondents older than 60 years old, evaluated the four variables higher. Nonetheless, the respondents are not only satisfied, but are also willing to recommend and revisit the Czech wine regions. The results of this paper provide a deeper understanding of loyalty to Czech wine regions among Czech visitors, which might be helpful for service providers that focus on domestic tourists.

Název v anglickém jazyce

Czech wine regions in the context of tourist loyalty

Popis výsledku anglicky

The rural landscape has been used quite extensively in recent years for the purpose of rural tourism, which plays a substantial role in the entire tourism industry. Rural tourism can be seen as a contrast to the problem with overtourism. Not only does rural tourism respect the principles of sustainable development, it also respects the needs of the particular rural area. One of the many forms of rural tourism is wine tourism, which has recently gained in popularity. Therefore, it is crucial to know what influences loyalty among visitors of Czech wine regions. Based on the obtained data, two loyalty indicators (intention to revisit and recommend the wine region) as well as the expectations prior to arrival and satisfaction were closely examined. Generally speaking, there are three loyalty factors that have an influence on all four variables. Those factors are: quality of wine, natural attractions as well as wine culture and traditions. Furthermore, women and respondents older than 60 years old, evaluated the four variables higher. Nonetheless, the respondents are not only satisfied, but are also willing to recommend and revisit the Czech wine regions. The results of this paper provide a deeper understanding of loyalty to Czech wine regions among Czech visitors, which might be helpful for service providers that focus on domestic tourists.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 14th International Scientific Conference INPROFORUM

ISBN

978-80-7394-824-5

ISSN

—

e-ISSN

2336-6788

Počet stran výsledku

6

Strana od-do

220-225

Název nakladatele

Jihočeská univerzita v Českých Budějovicích

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

5. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—