Wine Tourism as an Alternative of Sustainable Development of the Rural Region—A Case Study of the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43922563" target="_blank" >RIV/62156489:43110/22:43922563 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1007/978-3-031-07819-4_3" target="_blank" >https://doi.org/10.1007/978-3-031-07819-4_3</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-07819-4_3" target="_blank" >10.1007/978-3-031-07819-4_3</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Wine Tourism as an Alternative of Sustainable Development of the Rural Region—A Case Study of the Czech Republic

Popis výsledku v původním jazyce

In recent years, the rise of environmentalism and the need for sustainability have been hugely discussed across all business areas. It is even more pronounced in the tourism sector, because of the strong competition among tourist destinations. Therefore, it is inevitable for tourist destinations to find the niche and focus more on sustainability. This can be seen in rural tourism, which respects sustainable development principles as well as the needs and requirements of the given rural area. Thus, the paper deals with the topic of loyalty in wine tourism as a sustainable development driver in rural areas of the Czech Republic. Based on data obtained, seventeen loyalty factors were evaluated. Using different statistical methods, the differences in perception of the loyalty factors based on gender, income and wine subregion were determined. Overall, women ranked the factors slightly higher, with the highest ranking of natural attractions and quality of wine. Furthermore, four loyalty factors influence the intention to revisit a certain Czech wine subregion and three loyalty factors have an impact on the recommending intention of the wine subregion to friends and family. Therefore, it is inevitable to focus, among other factors, on wine culture, natural attractions and traditions, as well as the quality of wine, as they have a substantial impact on the visitors&apos; loyalty. The research results in a thorough understanding of the wine subregions&apos; loyalty, which is not only essential for service providers but also helpful for growing sustainability levels of the wine subregions in the Czech Republic.

Název v anglickém jazyce

Wine Tourism as an Alternative of Sustainable Development of the Rural Region—A Case Study of the Czech Republic

Popis výsledku anglicky

In recent years, the rise of environmentalism and the need for sustainability have been hugely discussed across all business areas. It is even more pronounced in the tourism sector, because of the strong competition among tourist destinations. Therefore, it is inevitable for tourist destinations to find the niche and focus more on sustainability. This can be seen in rural tourism, which respects sustainable development principles as well as the needs and requirements of the given rural area. Thus, the paper deals with the topic of loyalty in wine tourism as a sustainable development driver in rural areas of the Czech Republic. Based on data obtained, seventeen loyalty factors were evaluated. Using different statistical methods, the differences in perception of the loyalty factors based on gender, income and wine subregion were determined. Overall, women ranked the factors slightly higher, with the highest ranking of natural attractions and quality of wine. Furthermore, four loyalty factors influence the intention to revisit a certain Czech wine subregion and three loyalty factors have an impact on the recommending intention of the wine subregion to friends and family. Therefore, it is inevitable to focus, among other factors, on wine culture, natural attractions and traditions, as well as the quality of wine, as they have a substantial impact on the visitors&apos; loyalty. The research results in a thorough understanding of the wine subregions&apos; loyalty, which is not only essential for service providers but also helpful for growing sustainability levels of the wine subregions in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Cultural Sustainable Tourism

ISBN

978-3-031-07818-7

ISSN

2522-8714

e-ISSN

2522-8722

Počet stran výsledku

8

Strana od-do

25-32

Název nakladatele

Springer Switzerland

Místo vydání

Cham

Místo konání akce

Maia

Datum konání akce

13. 10. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—