The Determinants of Loyalty to Ecotourism against the Background of Consumer Satisfaction

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549058" target="_blank" >RIV/70883521:28120/22:63549058 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.aserspublishing.eu/jemt/article/view/7508" target="_blank" >https://journals.aserspublishing.eu/jemt/article/view/7508</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Determinants of Loyalty to Ecotourism against the Background of Consumer Satisfaction

Popis výsledku v původním jazyce

The desire to gain knowledge about the cultural identity and nature of unexplored places has been inherent in humans since time immemorial. However, the emergence of motivation to care, preserve and increase the cultural, historical, natural and recreational values of destinations indicates a higher level of consciousness and responsibility of tourists. The commitment of tourists to this kind of travel is caused not only by marketing prerequisites, but also by socio-psychological factors different: responsibility, psychological ownership. Due to international competition, the relevance of improving the tourist image is increasing, for which it is necessary to develop the concept of socially and environmentally responsible tourism, develop useful behavioral attitudes in society, which increases the role of transfer of cultural and natural knowledge, consolidation of tourists and local residents in improving the tourist image. The study considers the construct of loyalty to a particular destination. The aim of the study is to deepen the analysis of socio-psychological factors of loyalty to ecotourism and develop a methodology for their study. On the basis of correlational, empirical and sociological methods the direct correlation between loyalty and responsibility, satisfaction, positive experience, psychological property and image of the destination was substantiated. It is proved that research activity, intellectual preparation, motivation, respect for nature, cultural involvement and involvement of local residents have a positive effect on the level of responsibility. Cultural involvement and protection of nature, psychological attachment and social interaction increase the sense of psychological ownership, in contrast to the massiveness factor of the place, which decreases it.

Název v anglickém jazyce

The Determinants of Loyalty to Ecotourism against the Background of Consumer Satisfaction

Popis výsledku anglicky

The desire to gain knowledge about the cultural identity and nature of unexplored places has been inherent in humans since time immemorial. However, the emergence of motivation to care, preserve and increase the cultural, historical, natural and recreational values of destinations indicates a higher level of consciousness and responsibility of tourists. The commitment of tourists to this kind of travel is caused not only by marketing prerequisites, but also by socio-psychological factors different: responsibility, psychological ownership. Due to international competition, the relevance of improving the tourist image is increasing, for which it is necessary to develop the concept of socially and environmentally responsible tourism, develop useful behavioral attitudes in society, which increases the role of transfer of cultural and natural knowledge, consolidation of tourists and local residents in improving the tourist image. The study considers the construct of loyalty to a particular destination. The aim of the study is to deepen the analysis of socio-psychological factors of loyalty to ecotourism and develop a methodology for their study. On the basis of correlational, empirical and sociological methods the direct correlation between loyalty and responsibility, satisfaction, positive experience, psychological property and image of the destination was substantiated. It is proved that research activity, intellectual preparation, motivation, respect for nature, cultural involvement and involvement of local residents have a positive effect on the level of responsibility. Cultural involvement and protection of nature, psychological attachment and social interaction increase the sense of psychological ownership, in contrast to the massiveness factor of the place, which decreases it.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Environmental Management and Tourism

ISSN

2068-7729

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

8

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

16

Strana od-do

2295-2310

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85144920293