Mixed research method of organic food preferences among generation y consumers
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43922056" target="_blank" >RIV/62156489:43110/22:43922056 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.17818/DIEM/2022/1.5" target="_blank" >https://doi.org/10.17818/DIEM/2022/1.5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17818/DIEM/2022/1.5" target="_blank" >10.17818/DIEM/2022/1.5</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Mixed research method of organic food preferences among generation y consumers
Popis výsledku v původním jazyce
The article analyses by mixed research methods the attitude regarding the purchase of bio and organic food for the population of the Generation Y in Czech and Slovak Republic. The collection of primary data was obtained in the form of a questionnaire survey carried out in the year 2014 and then repeatedly in the year 2019. Both phases of questionnaires were distributed electronically among respondents, university students, ranged from 16 to 35 years in Czech and Slovak Republic. The research questions related to the reasons why respondents purchase or do not purchase organic food and what criteria are motivational for choosing organic food products. In data processing was used statistical software Statistics. Methods applied to the data were statistical hypothesis testing and regression modelling. The key factors have been identified with the software influenced the respondent's decision to buy bio-and organics products in 2019. The research findings prove that visual appearance and brand doesnt play the decision key role for generation Y customers, as they put the main emphasis on the quality and availability of the bio-product.
Název v anglickém jazyce
Mixed research method of organic food preferences among generation y consumers
Popis výsledku anglicky
The article analyses by mixed research methods the attitude regarding the purchase of bio and organic food for the population of the Generation Y in Czech and Slovak Republic. The collection of primary data was obtained in the form of a questionnaire survey carried out in the year 2014 and then repeatedly in the year 2019. Both phases of questionnaires were distributed electronically among respondents, university students, ranged from 16 to 35 years in Czech and Slovak Republic. The research questions related to the reasons why respondents purchase or do not purchase organic food and what criteria are motivational for choosing organic food products. In data processing was used statistical software Statistics. Methods applied to the data were statistical hypothesis testing and regression modelling. The key factors have been identified with the software influenced the respondent's decision to buy bio-and organics products in 2019. The research findings prove that visual appearance and brand doesnt play the decision key role for generation Y customers, as they put the main emphasis on the quality and availability of the bio-product.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Dubrovnik International Economic Meeting (DIEM)
ISBN
—
ISSN
1849-3645
e-ISSN
1849-5206
Počet stran výsledku
10
Strana od-do
41-50
Název nakladatele
University of Dubrovnik
Místo vydání
Dubrovník
Místo konání akce
Dubrovník
Datum konání akce
2. 7. 2021
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
—