Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43924032" target="_blank" >RIV/62156489:43110/23:43924032 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.17221/191/2023-AGRICECON" target="_blank" >https://doi.org/10.17221/191/2023-AGRICECON</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17221/191/2023-AGRICECON" target="_blank" >10.17221/191/2023-AGRICECON</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Popis výsledku v původním jazyce

The paper aims to identify the changes and intensity of the factors influencing consumers&apos; purchasing decision-making process in the food market. The research offers a unique comparison of the situation between the years 2007 and 2022 and reveals the emerging factors affecting consumer decisions. The authors conducted a representative questionnaire survey (N = 686) to determine the influence of individual factors. The data were processed using factor analysis, which allowed for the reduction of the number of factors (20) to four determinants covering 61% of the total variability in the dataset. The determinants of consumer purchasing decisions include traditional promotional elements, product parameters, newly formed factors based on sustainability and health awareness trends, and price discounts. Consumer behaviour appears to be influenced by a wide range of short- and long-term factors, and it is necessary to look at it comprehensively over a longer time horizon, taking current trends into account.

Název v anglickém jazyce

Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time

Popis výsledku anglicky

The paper aims to identify the changes and intensity of the factors influencing consumers&apos; purchasing decision-making process in the food market. The research offers a unique comparison of the situation between the years 2007 and 2022 and reveals the emerging factors affecting consumer decisions. The authors conducted a representative questionnaire survey (N = 686) to determine the influence of individual factors. The data were processed using factor analysis, which allowed for the reduction of the number of factors (20) to four determinants covering 61% of the total variability in the dataset. The determinants of consumer purchasing decisions include traditional promotional elements, product parameters, newly formed factors based on sustainability and health awareness trends, and price discounts. Consumer behaviour appears to be influenced by a wide range of short- and long-term factors, and it is necessary to look at it comprehensively over a longer time horizon, taking current trends into account.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Agricultural Economics-Zemedelska ekonomika

ISSN

0139-570X

e-ISSN

1805-9295

Svazek periodika

69

Číslo periodika v rámci svazku

9

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

8

Strana od-do

358-365

Kód UT WoS článku

001091360900002

EID výsledku v databázi Scopus

2-s2.0-85172812742