Changes Toward Sustainability in Consumer Purchasing Behaviour of Everyday Products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926209" target="_blank" >RIV/62156489:43110/24:43926209 - isvavai.cz</a>

Výsledek na webu

<a href="http://doi.org/10.9770/s6343526349" target="_blank" >http://doi.org/10.9770/s6343526349</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/s6343526349" target="_blank" >10.9770/s6343526349</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Changes Toward Sustainability in Consumer Purchasing Behaviour of Everyday Products

Popis výsledku v původním jazyce

This study aims to identify the factors that influence sustainable consumer purchasing behaviour in the food and everyday products market, which can be used to influence consumer purchasing patterns toward sustainable consumption. The factors commonly observed to influence purchasing decisions, such as price, quality, packaging, and brand, were complemented by factors such as sustainable production, nutritional composition, health benefits, and the product&apos;s origin. These additional factors also exert a significant influence on consumer purchasing decisions. A principal component analysis (PCA) identified four determinants of sustainable consumer purchasing behaviour (Product Features, Environmental Responsibility, Comfort and Accessibility, and Pricing). The influence of determinants on real, sustainable purchasing behaviour is evaluated using a PLS-SEM model. The PLS-SEM structural modelling demonstrated a significant impact of all determinants on real, sustainable purchasing behaviour. The first determinant (Product Features) indicates that an individual&apos;s rational behaviour is related to sustainability. These variables relate to product quality, nutritional composition, origin, health benefits, and product breadth. Additionally, they reflect attitudes toward life values and norms. Determinant Environmental Responsibility reflects the importance of sustainable practices by both manufacturers and retailers as perceived by consumers. Determinant Comfort and Accessibility encompass the variables most influenced by those who create the external shopping environment, control the marketing tools, and sellers that address the customer (point of sale, accessibility, loyalty to the chain, etc.). The last determinant (Pricing) represents rational decision-making and is subject to the consumer&apos;s financial circumstances.

Název v anglickém jazyce

Changes Toward Sustainability in Consumer Purchasing Behaviour of Everyday Products

Popis výsledku anglicky

This study aims to identify the factors that influence sustainable consumer purchasing behaviour in the food and everyday products market, which can be used to influence consumer purchasing patterns toward sustainable consumption. The factors commonly observed to influence purchasing decisions, such as price, quality, packaging, and brand, were complemented by factors such as sustainable production, nutritional composition, health benefits, and the product&apos;s origin. These additional factors also exert a significant influence on consumer purchasing decisions. A principal component analysis (PCA) identified four determinants of sustainable consumer purchasing behaviour (Product Features, Environmental Responsibility, Comfort and Accessibility, and Pricing). The influence of determinants on real, sustainable purchasing behaviour is evaluated using a PLS-SEM model. The PLS-SEM structural modelling demonstrated a significant impact of all determinants on real, sustainable purchasing behaviour. The first determinant (Product Features) indicates that an individual&apos;s rational behaviour is related to sustainability. These variables relate to product quality, nutritional composition, origin, health benefits, and product breadth. Additionally, they reflect attitudes toward life values and norms. Determinant Environmental Responsibility reflects the importance of sustainable practices by both manufacturers and retailers as perceived by consumers. Determinant Comfort and Accessibility encompass the variables most influenced by those who create the external shopping environment, control the marketing tools, and sellers that address the customer (point of sale, accessibility, loyalty to the chain, etc.). The last determinant (Pricing) represents rational decision-making and is subject to the consumer&apos;s financial circumstances.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EF16_017%2F0002334" target="_blank" >EF16_017/0002334: Výzkumná infrastruktura pro mladé vědce</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Entrepreneurship and Sustainability Issues

ISSN

2345-0282

e-ISSN

2345-0282

Svazek periodika

12

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

14

Strana od-do

364-377

Kód UT WoS článku

001414735600022

EID výsledku v databázi Scopus

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