Conspicuous food consumption of Gen Z and social media use
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F23%3A43924380" target="_blank" >RIV/62156489:43110/23:43924380 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.54609/reaser.v26i2.439" target="_blank" >https://doi.org/10.54609/reaser.v26i2.439</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.54609/reaser.v26i2.439" target="_blank" >10.54609/reaser.v26i2.439</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Conspicuous food consumption of Gen Z and social media use
Popis výsledku v původním jazyce
The aim of this paper is to explore the relationship between respondent's propensity to conspicuous consumption and an autonomous element in the nature of use of social media platforms by respondents, in conjunction with established factors influencing conspicuous consumption reported in the literature. The study focuses on Generation Z as the research population and on food and beverages as the product category under study. The study was conducted on a sample of 246 Generation Z respondents via questionnaire survey, using a set of statements derived from the literature focusing on conspicuous and status consumption, and statements related to food and beverage consumption. The collected data were analyzed using factor and regression analyses. Although the study did not confirm a statistically significant relationship between the nature of social media use and respondents' propensity to conspicuous consumption, the findings suggest that respondents are susceptible to the influence of social media and influencers.
Název v anglickém jazyce
Conspicuous food consumption of Gen Z and social media use
Popis výsledku anglicky
The aim of this paper is to explore the relationship between respondent's propensity to conspicuous consumption and an autonomous element in the nature of use of social media platforms by respondents, in conjunction with established factors influencing conspicuous consumption reported in the literature. The study focuses on Generation Z as the research population and on food and beverages as the product category under study. The study was conducted on a sample of 246 Generation Z respondents via questionnaire survey, using a set of statements derived from the literature focusing on conspicuous and status consumption, and statements related to food and beverage consumption. The collected data were analyzed using factor and regression analyses. Although the study did not confirm a statistically significant relationship between the nature of social media use and respondents' propensity to conspicuous consumption, the findings suggest that respondents are susceptible to the influence of social media and influencers.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50802 - Media and socio-cultural communication
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Review of Applied Socio-Economic Research
ISSN
2247-6172
e-ISSN
2247-6172
Svazek periodika
26
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
RO - Rumunsko
Počet stran výsledku
9
Strana od-do
132-140
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85179352488