Comparative Descriptive Analysis of Consumer Perceptions and Behavior towards Fast Food Businesses. a Case of Lusaka and Kitwe Districts of Zambia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926354" target="_blank" >RIV/62156489:43110/24:43926354 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.15544/mts.2024.52" target="_blank" >https://doi.org/10.15544/mts.2024.52</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15544/mts.2024.52" target="_blank" >10.15544/mts.2024.52</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Comparative Descriptive Analysis of Consumer Perceptions and Behavior towards Fast Food Businesses. a Case of Lusaka and Kitwe Districts of Zambia

Popis výsledku v původním jazyce

This study aimed to conduct a comparative descriptive analysis of Zambian consumers&apos; perceptions and behavior toward fast food in Lusaka and Kitwe districts. Using a cross-sectional survey research design, data were collected online via Google Forms and a total of 430 questionnaires were analyzed using Excel and SPSS. Factor analysis was performed on Likert scale variables and similar results on all variables were obtained between the two districts. It was found that children at home influenced the purchase of fast foods in the 2 districts and therefore, the study recommended that fast food operators in both Lusaka and Kitwe districts ought to make their food premises child friendly because they should expect consumers visiting their businesses with children. It is also highly recommended that fast food businesses in Zambia should increase the supply of fruits and vegetables, and local foods. It is further recommended that fast food businesses should consider increasing home deliveries and provide spacious seating space for consumers.

Název v anglickém jazyce

Comparative Descriptive Analysis of Consumer Perceptions and Behavior towards Fast Food Businesses. a Case of Lusaka and Kitwe Districts of Zambia

Popis výsledku anglicky

This study aimed to conduct a comparative descriptive analysis of Zambian consumers&apos; perceptions and behavior toward fast food in Lusaka and Kitwe districts. Using a cross-sectional survey research design, data were collected online via Google Forms and a total of 430 questionnaires were analyzed using Excel and SPSS. Factor analysis was performed on Likert scale variables and similar results on all variables were obtained between the two districts. It was found that children at home influenced the purchase of fast foods in the 2 districts and therefore, the study recommended that fast food operators in both Lusaka and Kitwe districts ought to make their food premises child friendly because they should expect consumers visiting their businesses with children. It is also highly recommended that fast food businesses in Zambia should increase the supply of fruits and vegetables, and local foods. It is further recommended that fast food businesses should consider increasing home deliveries and provide spacious seating space for consumers.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Management Theory and Studies for Rural Business and Infrastructure Development

ISSN

1822-6760

e-ISSN

2345-0355

Svazek periodika

46

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

15

Strana od-do

570-584

Kód UT WoS článku

001381826600011

EID výsledku v databázi Scopus

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