Happiness perception in wine tourism destinations and its impact on tourists' satisfaction and loyalty

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926395" target="_blank" >RIV/62156489:43110/25:43926395 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.54055/ejtr.v39i.3363" target="_blank" >https://doi.org/10.54055/ejtr.v39i.3363</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.54055/ejtr.v39i.3363" target="_blank" >10.54055/ejtr.v39i.3363</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Happiness perception in wine tourism destinations and its impact on tourists' satisfaction and loyalty

Popis výsledku v původním jazyce

This study examines the mediating effect of satisfaction on the relationship between happiness and loyalty in wine tourism destinations. Using structural equation modelling, results indicate that happiness significantly influences satisfaction in wine tourism, subsequently impacting visitor loyalty. However, the direct effect of happiness on loyalty appears to be weaker, which emphasises the crucial role of satisfaction. The unique characteristics of wine tourism, which promote personalised and emotionally engaging experiences, underline its importance in the study of tourist happiness. The findings on happiness in wine destinations emphasise the need for tailored management and marketing strategies. The findings highlight the importance of satisfaction in enhancing loyalty and suggest strategies to optimise visitor experiences, improve destination competitiveness and foster long-term tourist loyalty in the highly competitive wine tourism market.

Název v anglickém jazyce

Happiness perception in wine tourism destinations and its impact on tourists' satisfaction and loyalty

Popis výsledku anglicky

This study examines the mediating effect of satisfaction on the relationship between happiness and loyalty in wine tourism destinations. Using structural equation modelling, results indicate that happiness significantly influences satisfaction in wine tourism, subsequently impacting visitor loyalty. However, the direct effect of happiness on loyalty appears to be weaker, which emphasises the crucial role of satisfaction. The unique characteristics of wine tourism, which promote personalised and emotionally engaging experiences, underline its importance in the study of tourist happiness. The findings on happiness in wine destinations emphasise the need for tailored management and marketing strategies. The findings highlight the importance of satisfaction in enhancing loyalty and suggest strategies to optimise visitor experiences, improve destination competitiveness and foster long-term tourist loyalty in the highly competitive wine tourism market.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Tourism Research

ISSN

1994-7658

e-ISSN

1314-0817

Svazek periodika

39

Číslo periodika v rámci svazku

3902

Stát vydavatele periodika

BG - Bulharská republika

Počet stran výsledku

19

Strana od-do

"Nestrankovano"

Kód UT WoS článku

001401193900010

EID výsledku v databázi Scopus

2-s2.0-105001988040