Perceived Embeddedness by Shoppers at Farmers' Markets in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F15%3A43910964" target="_blank" >RIV/62156489:43310/15:43910964 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.icabr.com/fullpapers/icabr2014.pdf" target="_blank" >http://www.icabr.com/fullpapers/icabr2014.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perceived Embeddedness by Shoppers at Farmers' Markets in the Czech Republic

Popis výsledku v původním jazyce

This paper addresses some of the key aspects of the perceived embeddedness in alternative food networks, making a direct link between theory and empirical research. To more fully understand the concept of embeddedness and its role in food chain and regional development, perceived embeddedness benefits of shopper at farmers markets were investigated. Through the empirical research conducted on shoppers at all 11 farmers market in Brno, Czech Republic, it was found that the shoppers' satisfaction was not only influenced by tangible aspects, such as the product experience attributes and the comparative price convenience, but that satisfaction is also influenced by the complementary impact of an intangible factors of perception of social, spatial and natural embeddedness. By the shopping at the farmers market consumers demonstrate preference not only for fresh and tasty food, but also their willingness to support local production and community.

Název v anglickém jazyce

Perceived Embeddedness by Shoppers at Farmers' Markets in the Czech Republic

Popis výsledku anglicky

This paper addresses some of the key aspects of the perceived embeddedness in alternative food networks, making a direct link between theory and empirical research. To more fully understand the concept of embeddedness and its role in food chain and regional development, perceived embeddedness benefits of shopper at farmers markets were investigated. Through the empirical research conducted on shoppers at all 11 farmers market in Brno, Czech Republic, it was found that the shoppers' satisfaction was not only influenced by tangible aspects, such as the product experience attributes and the comparative price convenience, but that satisfaction is also influenced by the complementary impact of an intangible factors of perception of social, spatial and natural embeddedness. By the shopping at the farmers market consumers demonstrate preference not only for fresh and tasty food, but also their willingness to support local production and community.

Druh

D - Stať ve sborníku

CEP obor

GA - Zemědělská ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings from IX. International Conference on Applied Business Research ICABR 2014

ISBN

978-80-7509-223-6

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

698-706

Název nakladatele

Mendelova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Talca

Datum konání akce

6. 10. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000389579800067