Impact of VUCA Environment in Practice of Rural Tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F21%3A50018536" target="_blank" >RIV/62690094:18440/21:50018536 - isvavai.cz</a>

Výsledek na webu

<a href="https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y" target="_blank" >https://digilib.uhk.cz/bitstream/handle/20.500.12603/552/SIMKOVA_Eva_Martina_HOFFMANNOVA.pdf?sequence=1&isAllowed=y</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-074" target="_blank" >10.36689/uhk/hed/2021-01-074</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Impact of VUCA Environment in Practice of Rural Tourism

Popis výsledku v původním jazyce

Current business environment is being described as turbulent, or VUCA environment. VUCA is an acronym, which stands for Volatility, Uncertainty, Complexity and Ambiguity. The literature review shows that the approach to VUCA concept in the area of tourism and rural tourism is lagging behind other sectors. In the paper the basic principles and specifics of rural tourism are characterized. Problematic issues in rural tourism management are described in relation to VUCA environment. Using this knowledge and analysis of literature sources the VUCA Metrics of rural tourism in the Czech Republic was prepared. On the basis of VUCA Metrics the paper shows the way how to proceed with the preparation of methodological tools for the need of small companies of rural tourism. Firstly, to create the comprehensive theoretical view to this concept from the specific rural tourism point of view, and secondly to analyse the particular VUCA elements from the practical usage.

Název v anglickém jazyce

Impact of VUCA Environment in Practice of Rural Tourism

Popis výsledku anglicky

Current business environment is being described as turbulent, or VUCA environment. VUCA is an acronym, which stands for Volatility, Uncertainty, Complexity and Ambiguity. The literature review shows that the approach to VUCA concept in the area of tourism and rural tourism is lagging behind other sectors. In the paper the basic principles and specifics of rural tourism are characterized. Problematic issues in rural tourism management are described in relation to VUCA environment. Using this knowledge and analysis of literature sources the VUCA Metrics of rural tourism in the Czech Republic was prepared. On the basis of VUCA Metrics the paper shows the way how to proceed with the preparation of methodological tools for the need of small companies of rural tourism. Firstly, to create the comprehensive theoretical view to this concept from the specific rural tourism point of view, and secondly to analyse the particular VUCA elements from the practical usage.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

HRADEC ECONOMIC DAYS

ISBN

978-80-7435-822-7

ISSN

2464-6059

e-ISSN

2464-6067

Počet stran výsledku

12

Strana od-do

746-757

Název nakladatele

UHK

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

25. 3. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000670596900074