RURAL TOURISM IN THE CONTEXT OF VUCA BUSINESS ENVIRONMENT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F21%3A50018542" target="_blank" >RIV/62690094:18440/21:50018542 - isvavai.cz</a>

Výsledek na webu

<a href="https://chtp-journal.com/file.php?id=25" target="_blank" >https://chtp-journal.com/file.php?id=25</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

RURAL TOURISM IN THE CONTEXT OF VUCA BUSINESS ENVIRONMENT

Popis výsledku v původním jazyce

The paper describes rural tourism as an important supportive element for the economic and social development of rural areas and multi-aspectual activities. The basic principles and specifics of rural tourism are characterized and system approach to rural tourism is described. Since the environment generally represents huge development potential for rural tourism the author describes interactions between business environment and rural environment/rural areas. Business environment as we see today is being characterized as turbulent, or VUCA; the author therefore investigates how turbulent rural tourism environment is and whether VUCA features are met. Based on qualitative research the author suggests that current business environment in rural tourism is remarkably turbulent and that VUCA acronym can be used. In fact, VUCA parameters are apparent in all factors of the environment (PESTLE factors). Rural tourism businesses are recommended to list all key VUCA factors according to their importance, urgency and impacts in order to be able quickly react to business changes.

Název v anglickém jazyce

RURAL TOURISM IN THE CONTEXT OF VUCA BUSINESS ENVIRONMENT

Popis výsledku anglicky

The paper describes rural tourism as an important supportive element for the economic and social development of rural areas and multi-aspectual activities. The basic principles and specifics of rural tourism are characterized and system approach to rural tourism is described. Since the environment generally represents huge development potential for rural tourism the author describes interactions between business environment and rural environment/rural areas. Business environment as we see today is being characterized as turbulent, or VUCA; the author therefore investigates how turbulent rural tourism environment is and whether VUCA features are met. Based on qualitative research the author suggests that current business environment in rural tourism is remarkably turbulent and that VUCA acronym can be used. In fact, VUCA parameters are apparent in all factors of the environment (PESTLE factors). Rural tourism businesses are recommended to list all key VUCA factors according to their importance, urgency and impacts in order to be able quickly react to business changes.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Czech hospitality and tourism papers : hotelnictví, lázeňství, turismus

ISSN

1801-1535

e-ISSN

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Svazek periodika

17

Číslo periodika v rámci svazku

35

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

19

Strana od-do

18-36

Kód UT WoS článku

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EID výsledku v databázi Scopus

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