Theoretical foundations of intercultural business communication and their practical consequences

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F16%3A50005244" target="_blank" >RIV/62690094:18450/16:50005244 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1051/shsconf/20162601006" target="_blank" >http://dx.doi.org/10.1051/shsconf/20162601006</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/20162601006" target="_blank" >10.1051/shsconf/20162601006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Theoretical foundations of intercultural business communication and their practical consequences

Popis výsledku v původním jazyce

Intercultural business communication is well researched regarding theoretical foundations; however, we still lack practical consequences of this theoretical enquiry. The aim of the paper is to bring crucial practical implications which could be efficiently used in everyday business activity ( such as negotiations, advertising and meetings) in the current global business environment. The current reality of business communication is based purely on interaction with people from other cultures, backgrounds, nations and continents. To communicate successfully we make surface adaptation so that we are able to cross cultural boundaries and transcendent culture, and not only survive in today multicultural society but we manage to prosper, and even economically. When being aware of the differences in rhetoric style and conversational style in various cultures, we can become better communicators and negotiators and therefore be more successful in the global market.

Název v anglickém jazyce

Theoretical foundations of intercultural business communication and their practical consequences

Popis výsledku anglicky

Intercultural business communication is well researched regarding theoretical foundations; however, we still lack practical consequences of this theoretical enquiry. The aim of the paper is to bring crucial practical implications which could be efficiently used in everyday business activity ( such as negotiations, advertising and meetings) in the current global business environment. The current reality of business communication is based purely on interaction with people from other cultures, backgrounds, nations and continents. To communicate successfully we make surface adaptation so that we are able to cross cultural boundaries and transcendent culture, and not only survive in today multicultural society but we manage to prosper, and even economically. When being aware of the differences in rhetoric style and conversational style in various cultures, we can become better communicators and negotiators and therefore be more successful in the global market.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SHS Web of Conferences

ISBN

—

ISSN

2261-2424

e-ISSN

—

Počet stran výsledku

3

Strana od-do

1-3

Název nakladatele

SHS Web of Conferences

Místo vydání

Athens

Místo konání akce

Athény

Datum konání akce

4. 6. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000386715200006