Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50014786" target="_blank" >RIV/62690094:18450/18:50014786 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007%2F978-3-030-02131-3_51" target="_blank" >https://link.springer.com/chapter/10.1007%2F978-3-030-02131-3_51</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-02131-3_51" target="_blank" >10.1007/978-3-030-02131-3_51</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism

Popis výsledku v původním jazyce

The article explores how social network sites (SNSs) are used in travel and tourism. Another objective is to find out and summarize whether or not SNSs are beneficial for the travel and tourism industry. This study was based on literature review that was employed to determine the most popular SNSs in travel and tourism. Then, selected widely used SNSs were compared and evaluated. The advent of Web 2.0 brought about significant changes in tourism. There are currently a lot of platforms that can be utilized in travel and tourism for various purposes. Some of these platforms focus on providing solely travel related content. However, the most popular SNSs used in tourism are still Facebook and Twitter, which do not specialize in tourism. The findings suggest that the tourism related SNSs provide their users predominantly with travel information and/or facilitate contacts. Advantages include an easy access to various content twenty four hours seven days a week regardless the time zone. Among their drawbacks belong a lack of lower control over content and difficulties with sorting the valuable from the worthless among loads of various platforms and messages.

Název v anglickém jazyce

Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism

Popis výsledku anglicky

The article explores how social network sites (SNSs) are used in travel and tourism. Another objective is to find out and summarize whether or not SNSs are beneficial for the travel and tourism industry. This study was based on literature review that was employed to determine the most popular SNSs in travel and tourism. Then, selected widely used SNSs were compared and evaluated. The advent of Web 2.0 brought about significant changes in tourism. There are currently a lot of platforms that can be utilized in travel and tourism for various purposes. Some of these platforms focus on providing solely travel related content. However, the most popular SNSs used in tourism are still Facebook and Twitter, which do not specialize in tourism. The findings suggest that the tourism related SNSs provide their users predominantly with travel information and/or facilitate contacts. Advantages include an easy access to various content twenty four hours seven days a week regardless the time zone. Among their drawbacks belong a lack of lower control over content and difficulties with sorting the valuable from the worthless among loads of various platforms and messages.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50701 - Cultural and economic geography

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

ISBN

978-3-030-02130-6

ISSN

0302-9743

e-ISSN

1611-3349

Počet stran výsledku

8

Strana od-do

588-595

Název nakladatele

Springer

Místo vydání

Cham

Místo konání akce

Kuwait City

Datum konání akce

30. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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