Using Digital Media in Marketing when Presenting the Czech Republic's National Parks
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50015461" target="_blank" >RIV/62690094:18450/18:50015461 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Using Digital Media in Marketing when Presenting the Czech Republic's National Parks
Popis výsledku v původním jazyce
This paper analyses the area of modem, dynamically developing marketing tools in the field of tourism, using the example of national parks in terms of visitors' activity. Websites and social networks are currently an integral part of promoting process of each organisation. These include new tools, widely used by the majority of tourists visitors. Their motivation is planning a future visit or they just watch the current events in a given location. Digital media represents a very pleasant, ubiquitous and accessible way for all interested parties. The aim of the paper is to evaluate the utilisation and the quality of provided information and also the way of Internet communication between the national parks in the Czech Republic. A quantitative method was chosen for the analysis as it's the most suitable method for the evaluating user activity. As an example study, the websites of all four Czech Republic national parks were chosen and their use of selected social networks. The paper describes the individual aspects of website structure and the potential of use is assessed.
Název v anglickém jazyce
Using Digital Media in Marketing when Presenting the Czech Republic's National Parks
Popis výsledku anglicky
This paper analyses the area of modem, dynamically developing marketing tools in the field of tourism, using the example of national parks in terms of visitors' activity. Websites and social networks are currently an integral part of promoting process of each organisation. These include new tools, widely used by the majority of tourists visitors. Their motivation is planning a future visit or they just watch the current events in a given location. Digital media represents a very pleasant, ubiquitous and accessible way for all interested parties. The aim of the paper is to evaluate the utilisation and the quality of provided information and also the way of Internet communication between the national parks in the Czech Republic. A quantitative method was chosen for the analysis as it's the most suitable method for the evaluating user activity. As an example study, the websites of all four Czech Republic national parks were chosen and their use of selected social networks. The paper describes the individual aspects of website structure and the potential of use is assessed.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Hradec economic days 2018
ISBN
978-80-7435-701-5
ISSN
2464-6059
e-ISSN
2464-6067
Počet stran výsledku
7
Strana od-do
389-395
Název nakladatele
Gaudeamus
Místo vydání
Hradec Králové
Místo konání akce
Hradec Kralove
Datum konání akce
30. 1. 2018
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000449443600038