Entrepreneurial Learning Factors on E-Commerce Adoption of a Small Sized Service Based Company in Johor Malaysia

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Entrepreneurial Learning Factors on E-Commerce Adoption of a Small Sized Service Based Company in Johor Malaysia

Popis výsledku v původním jazyce

Economic progress and technological advancement motivated small medium enterprises (SMEs) entrepreneurs to bring innovative changes in their business activities. Electronic business (e-business) application in the SMEs are increasing globally. Although there is significant variation in the adoptability, acceptability and application of e-business among different countries. Particularly in Malaysia, SMEs are the main contributor in the economic growth. Similarly, the small business owners started the extensive usages of modern technologies in their business communications. This research contextualized the important issues while analyzing the theoretical prospects for the SMEs sector. Inductive approach of qualitative research method was used due to the subjective and exploratory nature of study. The rationale for the inductive approach method is to understand the meaning of human activities rather than analysing the causal relationship. The case study approach was adopted. The objective of this study is to investigate the entrepreneurial learning enables small firms to capitalise on the marketing opportunities presented by digital technology such as e-commerce. Particularly, this study is embarked to identify the entrepreneurial learning factors on e-commerce adoption of a Small Service Based Company in Johor Malaysia.

Název v anglickém jazyce

Entrepreneurial Learning Factors on E-Commerce Adoption of a Small Sized Service Based Company in Johor Malaysia

Popis výsledku anglicky

Economic progress and technological advancement motivated small medium enterprises (SMEs) entrepreneurs to bring innovative changes in their business activities. Electronic business (e-business) application in the SMEs are increasing globally. Although there is significant variation in the adoptability, acceptability and application of e-business among different countries. Particularly in Malaysia, SMEs are the main contributor in the economic growth. Similarly, the small business owners started the extensive usages of modern technologies in their business communications. This research contextualized the important issues while analyzing the theoretical prospects for the SMEs sector. Inductive approach of qualitative research method was used due to the subjective and exploratory nature of study. The rationale for the inductive approach method is to understand the meaning of human activities rather than analysing the causal relationship. The case study approach was adopted. The objective of this study is to investigate the entrepreneurial learning enables small firms to capitalise on the marketing opportunities presented by digital technology such as e-commerce. Particularly, this study is embarked to identify the entrepreneurial learning factors on e-commerce adoption of a Small Service Based Company in Johor Malaysia.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

33rd IBIMA Conference proceedings

ISBN

978-0-9998551-2-6

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

8400-8410

Název nakladatele

IBIMA

Místo vydání

Norristown

Místo konání akce

Španělsko, Granada

Datum konání akce

10. 4. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000510675604018