Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F20%3A50016871" target="_blank" >RIV/62690094:18450/20:50016871 - isvavai.cz</a>

Výsledek na webu

<a href="https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1074/proceedings_2020_1-1.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36689/uhk/hed/2020-01-064" target="_blank" >10.36689/uhk/hed/2020-01-064</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic

Popis výsledku v původním jazyce

Despite the immense development of online technologies, offline networking still remains an integral part of the marketing activities of small and medium-sized companies. In business relationships, it is not yet fully possible to replace personal meetings. Personal meetings with business partners create trust, which is the cornerstone of business relationships and a launching pad for referrals. Each company creates and maintains its business network of contacts. The business network includes customer, supplier and business partner contacts, respectively. The facilitator of offline networking is most often the business owner or a senior manager with decision-making responsibilities. Developing and utilising offline contacts is typically an internal business matter and forms a part of the company’s know-how. Authors researching this topic agree that data pertaining this area is so far insufficient and that the topic is worth further research to obtain more data. The article is based on a case study of small and medium-sized enterprises, whose owners are connected within the business community and routinely maintain and develop their strategic contact network in order to increase profits, obtain information and knowledge to innovate and grow their business and receive referrals for their future partners. The article focuses on the impact of offline networking activities on the competitiveness and competitive advantage of the company.

Název v anglickém jazyce

Offline Networking Between Small and Mediumsized Enterprises as a Competitive Advantage – A Case Study from the Czech Republic

Popis výsledku anglicky

Despite the immense development of online technologies, offline networking still remains an integral part of the marketing activities of small and medium-sized companies. In business relationships, it is not yet fully possible to replace personal meetings. Personal meetings with business partners create trust, which is the cornerstone of business relationships and a launching pad for referrals. Each company creates and maintains its business network of contacts. The business network includes customer, supplier and business partner contacts, respectively. The facilitator of offline networking is most often the business owner or a senior manager with decision-making responsibilities. Developing and utilising offline contacts is typically an internal business matter and forms a part of the company’s know-how. Authors researching this topic agree that data pertaining this area is so far insufficient and that the topic is worth further research to obtain more data. The article is based on a case study of small and medium-sized enterprises, whose owners are connected within the business community and routinely maintain and develop their strategic contact network in order to increase profits, obtain information and knowledge to innovate and grow their business and receive referrals for their future partners. The article focuses on the impact of offline networking activities on the competitiveness and competitive advantage of the company.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Hradec economic days 2020/1

ISBN

978-80-7435-776-3

ISSN

2464-6059

e-ISSN

2464-6067

Počet stran výsledku

6

Strana od-do

559-564

Název nakladatele

Gaudeamus

Místo vydání

Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

2. 4. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000568108700062