Introducing Interculturality into Corporate Communication University Courses in the Czech Republic and Malaysia – A Comparative Study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F20%3A50017134" target="_blank" >RIV/62690094:18450/20:50017134 - isvavai.cz</a>

Výsledek na webu

<a href="https://techniumscience.com/index.php/socialsciences/article/view/1786" target="_blank" >https://techniumscience.com/index.php/socialsciences/article/view/1786</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Introducing Interculturality into Corporate Communication University Courses in the Czech Republic and Malaysia – A Comparative Study

Popis výsledku v původním jazyce

The article focuses on the results of implementing intercultural issues into two subjects of corporate communication at the Faculty of Informatics and Management, the University of Hradec Kralove, the Czech Republic in the school year 2019/2020, and at the Language Academy, Faculty of Social Sciences and Humanities, Universiti Teknologi, Malaysia in the Semester 1, 2019/2020. The topic of interculturality, in all its various facets, has recently become very important due to increased global business trade, and therefore, needs the undivided attention of university curricula makers. Therefore, the tutors of the courses of corporate communication decided to introduce the topic of interculturality into the university curricula so that the participants of the courses would be well informed and trained on current trends in intercultural business communication in the global world that has recently become very diverse and hence intercultural. The article describes the nature of implementing new intercultural business communication trends and particular topics introduced into the courses, and the paper attempts to highlight their importance in university curricula. It is a case study from both Europe and Asia as it brings real-life university scenarios that could prove helpful for other designers and tutors of similar courses, such as business communication, managerial communication, corporate communication, intercultural training courses, etc.

Název v anglickém jazyce

Introducing Interculturality into Corporate Communication University Courses in the Czech Republic and Malaysia – A Comparative Study

Popis výsledku anglicky

The article focuses on the results of implementing intercultural issues into two subjects of corporate communication at the Faculty of Informatics and Management, the University of Hradec Kralove, the Czech Republic in the school year 2019/2020, and at the Language Academy, Faculty of Social Sciences and Humanities, Universiti Teknologi, Malaysia in the Semester 1, 2019/2020. The topic of interculturality, in all its various facets, has recently become very important due to increased global business trade, and therefore, needs the undivided attention of university curricula makers. Therefore, the tutors of the courses of corporate communication decided to introduce the topic of interculturality into the university curricula so that the participants of the courses would be well informed and trained on current trends in intercultural business communication in the global world that has recently become very diverse and hence intercultural. The article describes the nature of implementing new intercultural business communication trends and particular topics introduced into the courses, and the paper attempts to highlight their importance in university curricula. It is a case study from both Europe and Asia as it brings real-life university scenarios that could prove helpful for other designers and tutors of similar courses, such as business communication, managerial communication, corporate communication, intercultural training courses, etc.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

60201 - General language studies

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Technium Social Sciences Journal

ISSN

2668-7798

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

October

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

10

Strana od-do

51-60

Kód UT WoS článku

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EID výsledku v databázi Scopus

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