The Effect of UEFA Club Competitions on the Local Hospitality Performance

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F24%3A50021761" target="_blank" >RIV/62690094:18450/24:50021761 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/46747885:24310/24:00012540 RIV/25619161:_____/24:N0000016

Výsledek na webu

<a href="https://www.temjournal.com/content/132/TEMJournalMay2024_1371_1377.html" target="_blank" >https://www.temjournal.com/content/132/TEMJournalMay2024_1371_1377.html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18421/TEM132-51" target="_blank" >10.18421/TEM132-51</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Effect of UEFA Club Competitions on the Local Hospitality Performance

Popis výsledku v původním jazyce

Sports events significantly affect the hosting destination and the interest in its visiting. Previous studies focused mainly on longitudinal events like the Olympic Games and FIFA World Cups, where the single-day events were not investigated. The paper investigates how hosting UEFA competition finals affects the local hospitality industry&apos;s performance. The study adopted the benchmarking data from Smith Travel Research (STR) and evaluated the impact on the occupancy and prices of accommodation facilities. The results show a significant pricing effect for the day of the event and the day before the finals. There was increased demand when focusing on the occupancy rate, but not as significant as for the prices. No long-term effect on the hospitality industry was identified, and, in some cases, the negative effect might be perceived after the event&apos;s termination. To benefit from the event with significant interest from football fans, hoteliers should increase the sales rates, provide the guests with a broader range of services, and cooperate with the event organisers to increase the total performance.

Název v anglickém jazyce

The Effect of UEFA Club Competitions on the Local Hospitality Performance

Popis výsledku anglicky

Sports events significantly affect the hosting destination and the interest in its visiting. Previous studies focused mainly on longitudinal events like the Olympic Games and FIFA World Cups, where the single-day events were not investigated. The paper investigates how hosting UEFA competition finals affects the local hospitality industry&apos;s performance. The study adopted the benchmarking data from Smith Travel Research (STR) and evaluated the impact on the occupancy and prices of accommodation facilities. The results show a significant pricing effect for the day of the event and the day before the finals. There was increased demand when focusing on the occupancy rate, but not as significant as for the prices. No long-term effect on the hospitality industry was identified, and, in some cases, the negative effect might be perceived after the event&apos;s termination. To benefit from the event with significant interest from football fans, hoteliers should increase the sales rates, provide the guests with a broader range of services, and cooperate with the event organisers to increase the total performance.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

TEM Journal : Technology, Education, Management, Informatics

ISSN

2217-8309

e-ISSN

2217-8333

Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

RS - Srbská republika

Počet stran výsledku

7

Strana od-do

1371-1377

Kód UT WoS článku

001238333000051

EID výsledku v databázi Scopus

2-s2.0-85196157785