Do hotels benefit from hosting IIHF world championships? case of Prague and Bratislava hotel market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F21%3A50018626" target="_blank" >RIV/62690094:18450/21:50018626 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/25619161:_____/21:N0000051

Výsledek na webu

<a href="https://hrcak.srce.hr/261834" target="_blank" >https://hrcak.srce.hr/261834</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.37741/T.69.3.7" target="_blank" >10.37741/T.69.3.7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Do hotels benefit from hosting IIHF world championships? case of Prague and Bratislava hotel market

Popis výsledku v původním jazyce

This paper focuses on the impact of hosting of IIHF World Championship on the local hotel market using the case of Prague (IIHF World Championship 2015) and Bratislava (IIHF World Championship 2011). Many previous studies were focused on the impact of hosting mega sports and cultural events on destination perception and visit rate during and after the event, perception of hosting these events by residents or the effect on the local economy. Using unique daily empirical data collected from 95 Prague hotels and 25 Bratislava hotels, key findings of this study show lack of long-run positive impact but a high short-run (immediate) effect. In the case of Prague, the main increase of market performance can be identified during the final stage of the tournament, mainly in selling room rates; for Bratislava, the significant effect was determined during the whole tournament, and the entire market never reached the same level of performance. The study shows the need to examine these effects further, emphasizing more variables like seasonality and market segmentation, revenue management, and destination management.

Název v anglickém jazyce

Do hotels benefit from hosting IIHF world championships? case of Prague and Bratislava hotel market

Popis výsledku anglicky

This paper focuses on the impact of hosting of IIHF World Championship on the local hotel market using the case of Prague (IIHF World Championship 2015) and Bratislava (IIHF World Championship 2011). Many previous studies were focused on the impact of hosting mega sports and cultural events on destination perception and visit rate during and after the event, perception of hosting these events by residents or the effect on the local economy. Using unique daily empirical data collected from 95 Prague hotels and 25 Bratislava hotels, key findings of this study show lack of long-run positive impact but a high short-run (immediate) effect. In the case of Prague, the main increase of market performance can be identified during the final stage of the tournament, mainly in selling room rates; for Bratislava, the significant effect was determined during the whole tournament, and the entire market never reached the same level of performance. The study shows the need to examine these effects further, emphasizing more variables like seasonality and market segmentation, revenue management, and destination management.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Tourism

ISSN

1332-7461

e-ISSN

—

Svazek periodika

69

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

11

Strana od-do

418-428

Kód UT WoS článku

000693429900007

EID výsledku v databázi Scopus

2-s2.0-85115355567