PRIVATE UNIVERSITY AND UNDERSTANDING THE STUDENT AS A CUSTOMER

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F63468352%3A_____%2F14%3A%230000394" target="_blank" >RIV/63468352:_____/14:#0000394 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.edukomplex.cz/dokumenty/konference/sbornik_facilitator2014.pdf" target="_blank" >http://www.edukomplex.cz/dokumenty/konference/sbornik_facilitator2014.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

PRIVATE UNIVERSITY AND UNDERSTANDING THE STUDENT AS A CUSTOMER

Popis výsledku v původním jazyce

We should together consider the possibility to understand a student as a customer. We should also consider if we could approach a student the same way as we approach a customer. We can start with the fact that “managers” of private universities usually know the costs of educating students and these costs are also monitored and documented in detail. On the other hand, private university should also consider what are the costs spent by students towards the university, or at least how does the student see these costs. This is the area where unnoticeable loss can originate, in the form of disloyalty of students, displeasure of students or loss of students, both the present students and students interested in the studies at the university. Student is one of the multiple sources of information, impulses or movers of innovation efforts at private universities.

Název v anglickém jazyce

PRIVATE UNIVERSITY AND UNDERSTANDING THE STUDENT AS A CUSTOMER

Popis výsledku anglicky

We should together consider the possibility to understand a student as a customer. We should also consider if we could approach a student the same way as we approach a customer. We can start with the fact that “managers” of private universities usually know the costs of educating students and these costs are also monitored and documented in detail. On the other hand, private university should also consider what are the costs spent by students towards the university, or at least how does the student see these costs. This is the area where unnoticeable loss can originate, in the form of disloyalty of students, displeasure of students or loss of students, both the present students and students interested in the studies at the university. Student is one of the multiple sources of information, impulses or movers of innovation efforts at private universities.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

VYSOKÁ ŠKOLA JAKO FACILITÁTOR ROZVOJE SPOLEČNOSTI A REGIONU

ISBN

978-80-7314-300-8

ISSN

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e-ISSN

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Počet stran výsledku

3

Strana od-do

20-22

Název nakladatele

Evropský polytechnický insitut, s.r.o.

Místo vydání

Kunovice

Místo konání akce

Kunovice

Datum konání akce

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Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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