Dilemmas of ethics of advertising - economic, legal and social aspects

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00303506" target="_blank" >RIV/68407700:21260/16:00303506 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Dilemmas of ethics of advertising - economic, legal and social aspects

Popis výsledku v původním jazyce

The primary purpose of advertising is to provide information about a product and the company producing it. Provided the product does not pose any risk to the buyers, this objective should not raise any ethical objections. However, in the modern world, advertising seems to pursue also other goals, thus promoting a form of ideology, according to which human life is meaningful and valuable only when it creates the possibility of unlimited consumption. Instead of helping the clients in their consumer decisions, what the advertising is trying to do is to manipulate them, thus destroying traditional values and replacing them with new ones (or rather quasi-values). Looking at the phenomenon of advertising from a wider perspective, one cannot help but observe that rather than trying to adapt their products to the needs of the customer, global companies transform the customer (i.e. de facto human) to become the buyer of their goods. As a result, the influence of advertising is that alongside a new set of customs, new attitudes and views are created or, to be more precise, a new type of human.

Název v anglickém jazyce

Dilemmas of ethics of advertising - economic, legal and social aspects

Popis výsledku anglicky

The primary purpose of advertising is to provide information about a product and the company producing it. Provided the product does not pose any risk to the buyers, this objective should not raise any ethical objections. However, in the modern world, advertising seems to pursue also other goals, thus promoting a form of ideology, according to which human life is meaningful and valuable only when it creates the possibility of unlimited consumption. Instead of helping the clients in their consumer decisions, what the advertising is trying to do is to manipulate them, thus destroying traditional values and replacing them with new ones (or rather quasi-values). Looking at the phenomenon of advertising from a wider perspective, one cannot help but observe that rather than trying to adapt their products to the needs of the customer, global companies transform the customer (i.e. de facto human) to become the buyer of their goods. As a result, the influence of advertising is that alongside a new set of customs, new attitudes and views are created or, to be more precise, a new type of human.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AO - Sociologie, demografie

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Social and Humanities Studies Humanum

ISSN

1898-8431

e-ISSN

—

Svazek periodika

2016

Číslo periodika v rámci svazku

21 (2)

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

8

Strana od-do

41-48

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—