Ethics in advertising

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F16%3A00308166" target="_blank" >RIV/68407700:21260/16:00308166 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

slovinština

Název v původním jazyce

Etika reklamy

Popis výsledku v původním jazyce

The basic objective of advertising is to inform about the product and the company that produces it. This objective does not raise ethical objections to such an extent until the advertised product is nota threat for the beneficiaries. However, it seems that in today’s world realizes advertising and otherpurposes, expanding the peculiar ideology, according to which human life has meaning and value onlyif it creates the possibility of unlimited consumerism. Instead of advertising consumers helped in hisdecision, trying to manipulate thus destroying traditional valuesand the striving to replace them withnew ones (rather pseudo). When the ad is viewed from a global perspective, we can not avoid the im-pression that the company is not trying to adapt your product to the needs of the client, but to impressthe client (ie de facto to humans), and change it to become consumers of these products. Hence, underthe influence of advertising creates new habits, new attitudes and beliefs, and even can be said - a newtype of man.

Název v anglickém jazyce

Ethics in advertising

Popis výsledku anglicky

The basic objective of advertising is to inform about the product and the company that produces it. This objective does not raise ethical objections to such an extent until the advertised product is nota threat for the beneficiaries. However, it seems that in today’s world realizes advertising and otherpurposes, expanding the peculiar ideology, according to which human life has meaning and value onlyif it creates the possibility of unlimited consumerism. Instead of advertising consumers helped in hisdecision, trying to manipulate thus destroying traditional valuesand the striving to replace them withnew ones (rather pseudo). When the ad is viewed from a global perspective, we can not avoid the im-pression that the company is not trying to adapt your product to the needs of the client, but to impressthe client (ie de facto to humans), and change it to become consumers of these products. Hence, underthe influence of advertising creates new habits, new attitudes and beliefs, and even can be said - a newtype of man.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AA - Filosofie a náboženství

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Social and Humanities Studies Humanum

ISSN

1898-8431

e-ISSN

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Svazek periodika

4

Číslo periodika v rámci svazku

23

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

16

Strana od-do

29-44

Kód UT WoS článku

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EID výsledku v databázi Scopus

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