Clustering as a tool for optimizing the sale of consumer goods

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Clustering as a tool for optimizing the sale of consumer goods

Popis výsledku v původním jazyce

Nowadays, most sales of consumer goods are realized by e-shops. For these shops, of course, it is impossible – in terms finance and/or space - to have large quantities of these goods in stock. It is therefore necessary to reduce the offered goods in a suitable and sophisticated way. In this work, based on the knowledge of historical data and using the Cluster Analysis, the sales offer of these goods is optimized. Here the supply of goods is reduced depending on the price and the sale time using the real data. With this reduction, only a certain type and quantity of goods can be stocked within a certain time period to be offered at that time period. The entire supply of goods is selected by individual clusters that determine what goods, at what prices and in what time period are at a certain moment beneficial to sell. This therefore reduces the total sales offer and hence the need to own or fund unnecessarily large warehouses. The cluster analysis is applied to the real data of laptop sales in a medium-sized e-shop in the Czech Republic for the period 2016.

Název v anglickém jazyce

Clustering as a tool for optimizing the sale of consumer goods

Popis výsledku anglicky

Nowadays, most sales of consumer goods are realized by e-shops. For these shops, of course, it is impossible – in terms finance and/or space - to have large quantities of these goods in stock. It is therefore necessary to reduce the offered goods in a suitable and sophisticated way. In this work, based on the knowledge of historical data and using the Cluster Analysis, the sales offer of these goods is optimized. Here the supply of goods is reduced depending on the price and the sale time using the real data. With this reduction, only a certain type and quantity of goods can be stocked within a certain time period to be offered at that time period. The entire supply of goods is selected by individual clusters that determine what goods, at what prices and in what time period are at a certain moment beneficial to sell. This therefore reduces the total sales offer and hence the need to own or fund unnecessarily large warehouses. The cluster analysis is applied to the real data of laptop sales in a medium-sized e-shop in the Czech Republic for the period 2016.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of IAC 2017 in Vienna

ISBN

978-80-88203-03-2

ISSN

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e-ISSN

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Počet stran výsledku

4

Strana od-do

135-138

Název nakladatele

Czech Institute of Academic Education z.s.

Místo vydání

Praha

Místo konání akce

Vídeň

Datum konání akce

18. 8. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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