Modeling of e-shop selection processes the presence of price comparison sites
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43897410" target="_blank" >RIV/60076658:12510/18:43897410 - isvavai.cz</a>
Výsledek na webu
<a href="https://mme2018.fm.vse.cz/wp-content/uploads/2018/09/MME2018-Electronic_proceedings.pdf" target="_blank" >https://mme2018.fm.vse.cz/wp-content/uploads/2018/09/MME2018-Electronic_proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Modeling of e-shop selection processes the presence of price comparison sites
Popis výsledku v původním jazyce
A price comparison website is one of successful online business applications. They offer to users (e.g., Heureka.cz or Zbozi.cz) a possibility to provide them with an overview of prices of some product in various e-shops including reputation of these e-shops, there by they also influence consumers' perceptions of the risks associated with online shopping.The aim of our paper is to present a model that would model the basic processes of the choice of certain e-shop if a user uses one of the price comparator site. We use Dempster-Shafer theory to the modelling of this process. Our model should predict users' selection of certain e-shop. While the product is recommended based on a recommendation system (or other, e.g., social network), e-shop is chosen based on a price of this product and reputation of this e-shop outlined in price comparison site. We use data collected from performed experiment to verify our model. It follows from a comparison that the model has good predictive abilities.
Název v anglickém jazyce
Modeling of e-shop selection processes the presence of price comparison sites
Popis výsledku anglicky
A price comparison website is one of successful online business applications. They offer to users (e.g., Heureka.cz or Zbozi.cz) a possibility to provide them with an overview of prices of some product in various e-shops including reputation of these e-shops, there by they also influence consumers' perceptions of the risks associated with online shopping.The aim of our paper is to present a model that would model the basic processes of the choice of certain e-shop if a user uses one of the price comparator site. We use Dempster-Shafer theory to the modelling of this process. Our model should predict users' selection of certain e-shop. While the product is recommended based on a recommendation system (or other, e.g., social network), e-shop is chosen based on a price of this product and reputation of this e-shop outlined in price comparison site. We use data collected from performed experiment to verify our model. It follows from a comparison that the model has good predictive abilities.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2018
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Mathematical Methods in Economics
ISBN
978-80-7378-371-6
ISSN
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e-ISSN
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Počet stran výsledku
6
Strana od-do
43-48
Název nakladatele
Matfyzpress
Místo vydání
Praha
Místo konání akce
Jihlava
Datum konání akce
12. 9. 2018
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000507455300008