Model of e-commerce network with price comparison sites

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Model of e-commerce network with price comparison sites

Popis výsledku v původním jazyce

In general, relationships within e-commerce can be modeled using a bipartite graph (network). One part of this graph is made up of customers and the second part is formed by e-shops (sellers). Edges show customer activities as they visit websites of different e-shops. However, online price comparison sites (PCSs, comparators, shopbots), such as Heureka, enter into these relationships. PCSs allow easily to compare the prices of desired product in different e-shops. These price comparators do not only show the price in different e-shops, but also the rating of the relevant e-shop made by customers. The questions addressed by this contribution are what strategy was chosen by the price comparator for market entry, when it is worth to terminate services of online price comparator, etc. In this paper, we use network analysis and simulation methods to model network dynamics to address these issues.

Název v anglickém jazyce

Model of e-commerce network with price comparison sites

Popis výsledku anglicky

In general, relationships within e-commerce can be modeled using a bipartite graph (network). One part of this graph is made up of customers and the second part is formed by e-shops (sellers). Edges show customer activities as they visit websites of different e-shops. However, online price comparison sites (PCSs, comparators, shopbots), such as Heureka, enter into these relationships. PCSs allow easily to compare the prices of desired product in different e-shops. These price comparators do not only show the price in different e-shops, but also the rating of the relevant e-shop made by customers. The questions addressed by this contribution are what strategy was chosen by the price comparator for market entry, when it is worth to terminate services of online price comparator, etc. In this paper, we use network analysis and simulation methods to model network dynamics to address these issues.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 12th International Scientific Conference INPROFORUM. Innovations, Enterprises, Regions and Management

ISBN

978-80-7394-726-2

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

347-352

Název nakladatele

Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

1. 11. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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