Digital Trends and New Payment Models in B2C e-Commerce Context

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00341092" target="_blank" >RIV/68407700:21630/20:00341092 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.2991/aebmr.k.200324.117" target="_blank" >https://doi.org/10.2991/aebmr.k.200324.117</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2991/aebmr.k.200324.117" target="_blank" >10.2991/aebmr.k.200324.117</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digital Trends and New Payment Models in B2C e-Commerce Context

Popis výsledku v původním jazyce

Digitalization and the development of e-commerce in recent years have led to revolutionary changes in customer behavior. Online marketing is based on effective communication, and the communication specialist provides online products and services efficiently. E-commerce is a dynamic, rapidly changing market. The number of online transaction grows, and the payment card is the most widely used payment instrument. This paper aims to analyze digital trends and new payment methods and latest trends caused by new digital platforms development. Firstly, the paper presents digital trends and new payment models in the B2C e-commerce context. Secondly, the paper analyses various types of payments in the Czech Republic. Besides, a literature review and analysis of secondary data are based on data published on or before 1. February 2019. Analyzing the main determinants of the payment system in the selected period, we conclude that the empirical findings are consistent with the expectations. The analysis supports the hypothesis that the cash on delivery or online payment with customer’s payment card are still the most frequently used payment methods. The paper investigates online shopping in the period 2013– 2018. Finally, the authors discuss the theoretical and practical implications of these results.

Název v anglickém jazyce

Digital Trends and New Payment Models in B2C e-Commerce Context

Popis výsledku anglicky

Digitalization and the development of e-commerce in recent years have led to revolutionary changes in customer behavior. Online marketing is based on effective communication, and the communication specialist provides online products and services efficiently. E-commerce is a dynamic, rapidly changing market. The number of online transaction grows, and the payment card is the most widely used payment instrument. This paper aims to analyze digital trends and new payment methods and latest trends caused by new digital platforms development. Firstly, the paper presents digital trends and new payment models in the B2C e-commerce context. Secondly, the paper analyses various types of payments in the Czech Republic. Besides, a literature review and analysis of secondary data are based on data published on or before 1. February 2019. Analyzing the main determinants of the payment system in the selected period, we conclude that the empirical findings are consistent with the expectations. The analysis supports the hypothesis that the cash on delivery or online payment with customer’s payment card are still the most frequently used payment methods. The paper investigates online shopping in the period 2013– 2018. Finally, the authors discuss the theoretical and practical implications of these results.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019). Series. Advances in Economics, Business and Management Research, volume 131

ISBN

978-94-6252-941-0

ISSN

2352-5428

e-ISSN

—

Počet stran výsledku

6

Strana od-do

630-635

Název nakladatele

Atlantis Press

Místo vydání

Paris

Místo konání akce

Praha

Datum konání akce

7. 11. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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