HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00341095" target="_blank" >RIV/68407700:21630/20:00341095 - isvavai.cz</a>

Výsledek na webu

<a href="https://relik.vse.cz/2019/download/pdf/281-Dvorakova-Zuzana-paper.pdf" target="_blank" >https://relik.vse.cz/2019/download/pdf/281-Dvorakova-Zuzana-paper.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING

Popis výsledku v původním jazyce

Depending on globalization and internationalization, workplace diversity in all forms of organizations becomes a reality and a long-term trend. HR diversity seems to be a significant success factor for organizations. However, HR diversity management builds on a pragmatic approach and uses the corporate marketing mix. The integration of HRM with other business processes leverages the potential of global teams and can utilize the creativity of diverse human resources. A combination of HRM with participative leadership has the potential to support employees from different backgrounds to creativity and innovations. Employers are under increasing pressure to be competitive as well as to behave in socially responsible ways. The paper aims at the latest trends in HR diversity management in the context of CSR and analyzing the significant trends in brand management that improves employers` position in the labor market. In connection with marketing concepts and employer branding, we suggest a new approach to the employer branding that focuses on HR diversity development. The research methodology covers the desk research, semi-structured interviews held from July to October 2019, and authors` observations. Findings include an analysis of situational cases and recommendations for an employer branding framework that can promote HR diversity.

Název v anglickém jazyce

HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING

Popis výsledku anglicky

Depending on globalization and internationalization, workplace diversity in all forms of organizations becomes a reality and a long-term trend. HR diversity seems to be a significant success factor for organizations. However, HR diversity management builds on a pragmatic approach and uses the corporate marketing mix. The integration of HRM with other business processes leverages the potential of global teams and can utilize the creativity of diverse human resources. A combination of HRM with participative leadership has the potential to support employees from different backgrounds to creativity and innovations. Employers are under increasing pressure to be competitive as well as to behave in socially responsible ways. The paper aims at the latest trends in HR diversity management in the context of CSR and analyzing the significant trends in brand management that improves employers` position in the labor market. In connection with marketing concepts and employer branding, we suggest a new approach to the employer branding that focuses on HR diversity development. The research methodology covers the desk research, semi-structured interviews held from July to October 2019, and authors` observations. Findings include an analysis of situational cases and recommendations for an employer branding framework that can promote HR diversity.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of Relik 2019, Reproduction of Human Capital

ISBN

978-80-245-2329-3

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

75-84

Název nakladatele

Vysoká škola ekonomická

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

7. 11. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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