CRM A EXCELENTNÍ ORGANIZACE

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

CRM A EXCELENTNÍ ORGANIZACE

Popis výsledku v původním jazyce

A firm that wants to succeed in the current turbulently developing world has to monitor new trends in various fields and to try to be better than its competition. For an excellent organisation this applies double. If unsuccessful it is no good to blame it on trends of globalisation, the political situation in the country or in the world, new trends in business or the development in information technology. An excellent organisation must know all its customers well, understand them excellently, and try tocreate mutually beneficial interaction with them. Only the customers are judge and jury for the firm, because it is they who are the final arbitrators for the quality of products and services. Therefore successful firms in the Czech Republic and abroadhave implemented CRM into their business structures. They affirm that by taking this step they have gained competitive advantages against their competitors in the mass competition for the third millennium. Is this the truth or just empty

Název v anglickém jazyce

CRM AND EXCELLENT ORGANISATION

Popis výsledku anglicky

A firm that wants to succeed in the current turbulently developing world has to monitor new trends in various fields and to try to be better than its competition. For an excellent organisation this applies double. If unsuccessful it is no good to blame it on trends of globalisation, the political situation in the country or in the world, new trends in business or the development in information technology. An excellent organisation must know all its customers well, understand them excellently, and try tocreate mutually beneficial interaction with them. Only the customers are judge and jury for the firm, because it is they who are the final arbitrators for the quality of products and services. Therefore successful firms in the Czech Republic and abroadhave implemented CRM into their business structures. They affirm that by taking this step they have gained competitive advantages against their competitors in the mass competition for the third millennium. Is this the truth or just empty

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2005

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Progresivní metody a nástroje managementu a ekonomiky podniků

ISBN

80-214-3099-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

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Název nakladatele

Vysoké učení technické v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

7. 12. 2005

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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