Electronic Marketing Forms - Internet, E-mail and Permission Marketing

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F06%3A63504867" target="_blank" >RIV/70883521:28120/06:63504867 - isvavai.cz</a>
Výsledek na webu
—
DOI - Digital Object Identifier
—

Jazyk výsledku
angličtina
Název v původním jazyce
Electronic Marketing Forms - Internet, E-mail and Permission Marketing
Popis výsledku v původním jazyce
The Internet rules the world. The classical marketing strategies change every day and companies have to adapt to these trends. Marketing will become more personal than mass in a digital economy. The significant influence on companies marketing activitieshas the Internet and e-mail which is closely linked with it. This paper deals with models of Internet strategy, further deals with the role of the Internet in transforming marketing, then shows Internet marketing development in time and at the end focuses on legal issue of electronic media usage for marketing purpose
Název v anglickém jazyce
Electronic Marketing Forms - Internet, E-mail and Permission Marketing
Popis výsledku anglicky
The Internet rules the world. The classical marketing strategies change every day and companies have to adapt to these trends. Marketing will become more personal than mass in a digital economy. The significant influence on companies marketing activitieshas the Internet and e-mail which is closely linked with it. This paper deals with models of Internet strategy, further deals with the role of the Internet in transforming marketing, then shows Internet marketing development in time and at the end focuses on legal issue of electronic media usage for marketing purpose

Rok uplatnění
2006
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)