Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F06%3A63504870" target="_blank" >RIV/70883521:28120/06:63504870 - isvavai.cz</a>
Výsledek na webu
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Jazyk výsledku
angličtina
Název v původním jazyce
Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín
Popis výsledku v původním jazyce
Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zlín, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well.
Název v anglickém jazyce
Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín
Popis výsledku anglicky
Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zlín, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well.

Rok uplatnění
2006
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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