Actual development trends in CRM conceptions in enterprises in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A43865382" target="_blank" >RIV/70883521:28120/08:43865382 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Actual development trends in CRM conceptions in enterprises in the Czech Republic

Popis výsledku v původním jazyce

The highly competitive environment of the global economy is placing ever greater pressure on all types of companies, without difference. They therefore are forced to look for new opportunities to improve customer relations, They are especially interestedin ways of keeping existing clients an how to exploit the maximum financial benefit from the markets they serve. Apart,from the innovation of their business and marketing strategies, forming alliances with partners in order to fight in oversaturated markets, and the creation of new business relationships, one of the companies' priorities is the affective utilisation of modern CRM solutions. This paper describes the main findings of research into the Czech CRM market, summarises both tried and tested aswell as newly defined theories relating to the creation and application of the CRM concept as a process-oriented strategy, and evaluates the actual development trends in the Czech CRM market.

Název v anglickém jazyce

Actual development trends in CRM conceptions in enterprises in the Czech Republic

Popis výsledku anglicky

The highly competitive environment of the global economy is placing ever greater pressure on all types of companies, without difference. They therefore are forced to look for new opportunities to improve customer relations, They are especially interestedin ways of keeping existing clients an how to exploit the maximum financial benefit from the markets they serve. Apart,from the innovation of their business and marketing strategies, forming alliances with partners in order to fight in oversaturated markets, and the creation of new business relationships, one of the companies' priorities is the affective utilisation of modern CRM solutions. This paper describes the main findings of research into the Czech CRM market, summarises both tried and tested aswell as newly defined theories relating to the creation and application of the CRM concept as a process-oriented strategy, and evaluates the actual development trends in the Czech CRM market.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2008

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Systémová integrace

ISSN

1210-9479

e-ISSN

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Svazek periodika

Neuvedeno

Číslo periodika v rámci svazku

Neuvedeno

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

858-873

Kód UT WoS článku

000255548600109

EID výsledku v databázi Scopus

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