Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A43865766" target="_blank" >RIV/70883521:28120/09:43865766 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building

Popis výsledku v původním jazyce

In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differencesin history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace. Comparing name culture betweenCzech and Chinese, It reveals that name has the nature of cultural symbol, which is the key of national history and cultural development. Chinese have a nearly superstitious worship to language. But to Czech, a name is just nothing more than a symbol. Between Czech and Chinese, different attitudes to the names of emperor and saint indicate different ways when facing authority. So in the eyes of many Western companies, including Czech, the market in China is difficult to understand and h

Název v anglickém jazyce

Comparison of Chinese-Czech Name Culture: An Influence of Culture on Brand Building

Popis výsledku anglicky

In modern business conditions, the brand is essentially important for success in market. Building a strong brand name in an unfamiliar market is an effective way helping the company to win. As a special cultural phenomenon, name reflects the differencesin history, religion and culture of different countries. The paper attempts to compare the name culture between Czech and Chinese and give advice on how to build an adaptable brand name in this rapidly changing marketplace. Comparing name culture betweenCzech and Chinese, It reveals that name has the nature of cultural symbol, which is the key of national history and cultural development. Chinese have a nearly superstitious worship to language. But to Czech, a name is just nothing more than a symbol. Between Czech and Chinese, different attitudes to the names of emperor and saint indicate different ways when facing authority. So in the eyes of many Western companies, including Czech, the market in China is difficult to understand and h

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2009

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

9th international conference Liberec Economic Forum 2009

ISBN

978-80-7372-523-5

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

103-109

Název nakladatele

Technical University of Liberec, Czech Republic

Místo vydání

Liberec, Czech Republic, EU

Místo konání akce

Technical University of Liberec, Czech Republic

Datum konání akce

15. 9. 2009

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000272657000011