Suggested Customer Relationship Management (CRM) Implementation for Businesses

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Suggested Customer Relationship Management (CRM) Implementation for Businesses

Popis výsledku v původním jazyce

Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship. CRM management implementation for businesses is by no means a low-cost affair. Even that morethan 50% cases are unsuccessful. The failure is often caused by the wrong assumption that CRM is a software tool guiding all the customer relationship. But CRM is not such a tool. It is supporting software, not a centrepiece. Based on theoretic foundations and many years of my own research of CRM implementation in a specific corporation (Z ELEKTRO), I shall recommend the following 7 steps procedure, after the most important first one is realized.

Název v anglickém jazyce

Suggested Customer Relationship Management (CRM) Implementation for Businesses

Popis výsledku anglicky

Plenty of customers and no problems with utilizing production capacity in full mean no pressure to care for customers. The CRM importance is growing with the competition increasing its pressure and with difficulties in winning new customers or maintaining existing ones. To understand CRM better is nowadays a standard business management strategy in selecting and guiding the most precious customer relationship. CRM management implementation for businesses is by no means a low-cost affair. Even that morethan 50% cases are unsuccessful. The failure is often caused by the wrong assumption that CRM is a software tool guiding all the customer relationship. But CRM is not such a tool. It is supporting software, not a centrepiece. Based on theoretic foundations and many years of my own research of CRM implementation in a specific corporation (Z ELEKTRO), I shall recommend the following 7 steps procedure, after the most important first one is realized.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Zilele academice arádene

ISBN

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ISSN

1584-2339

e-ISSN

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Počet stran výsledku

6

Strana od-do

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Název nakladatele

Studia Universitatis-Vasile Goldis

Místo vydání

Arad

Místo konání akce

Arad

Datum konání akce

1. 1. 2009

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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