Rationality and utility in decision-making process of purchase in relation to sustainable development

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866333" target="_blank" >RIV/70883521:28120/11:43866333 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Rationality and utility in decision-making process of purchase in relation to sustainable development

Popis výsledku v původním jazyce

Economics and ethics has become during recent years a very much discussed topic. Some economists argue that ethics has no place in business and business should be only about money. We all were witnesses of a Global crisis, which showed us the evidence ofthe lack of ethics in the corporate environment, public sector and among consumers (customers). Is business really about business, money and all measurable values only? In this article I will try to explain, why ethics is necessary in business and explain the development in the relationship between utility and rationality in business. Companies should monitor the development of society especially, when the end consumer has much more decision making power than ever before and reforms his decision-makingpreferences. The article points out the lack of focus on business issues of corporate social responsibility and demonstrates the potential to gain the attention of end-consumers and gain loyalty. This article aims to describe the relatio

Název v anglickém jazyce

Rationality and utility in decision-making process of purchase in relation to sustainable development

Popis výsledku anglicky

Economics and ethics has become during recent years a very much discussed topic. Some economists argue that ethics has no place in business and business should be only about money. We all were witnesses of a Global crisis, which showed us the evidence ofthe lack of ethics in the corporate environment, public sector and among consumers (customers). Is business really about business, money and all measurable values only? In this article I will try to explain, why ethics is necessary in business and explain the development in the relationship between utility and rationality in business. Companies should monitor the development of society especially, when the end consumer has much more decision making power than ever before and reforms his decision-makingpreferences. The article points out the lack of focus on business issues of corporate social responsibility and demonstrates the potential to gain the attention of end-consumers and gain loyalty. This article aims to describe the relatio

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 16th International Business Information Management Association Conference

ISBN

978-0-9821489-5-2

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

1122 - 1126

Název nakladatele

International Business Information Management Association

Místo vydání

Kuala Lumpur, Malaysia

Místo konání akce

Kuala Lumpur, Malaysia

Datum konání akce

29. 6. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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