Neuromarketing as a Basis for Online Research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868181" target="_blank" >RIV/70883521:28120/12:43868181 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Neuromarketing as a Basis for Online Research

Popis výsledku v původním jazyce

This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketingfield especially in marketing research in particular for commercial purposes. Paper also contains studies that show sense of neuromarketing. There is a short notice about some ethics problems connected with gathering information about the human brain. This whole concept is one of the fundamental basis of the planned research which will be implemented on the Internet medium. It is based on the fact that neuromarketing has been used only for research of brand, product, merchandising or advertising Marketing principles, however, also apply to the world of the Internet. The result of that research will be the analysis that shows how users perceive various sensations on the Internet.

Název v anglickém jazyce

Neuromarketing as a Basis for Online Research

Popis výsledku anglicky

This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketingfield especially in marketing research in particular for commercial purposes. Paper also contains studies that show sense of neuromarketing. There is a short notice about some ethics problems connected with gathering information about the human brain. This whole concept is one of the fundamental basis of the planned research which will be implemented on the Internet medium. It is based on the fact that neuromarketing has been used only for research of brand, product, merchandising or advertising Marketing principles, however, also apply to the world of the Internet. The result of that research will be the analysis that shows how users perceive various sensations on the Internet.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Croatian Journal Of Education-Hrvatski Casopis Za Odgoj I Obrazovanje

ISSN

1848-5189

e-ISSN

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Svazek periodika

14

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

6

Strana od-do

181-186

Kód UT WoS článku

000310121500024

EID výsledku v databázi Scopus

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