Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868654" target="_blank" >RIV/70883521:28120/12:43868654 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka.

Popis výsledku v původním jazyce

The purpose of this paper is to examine certain aspects of the relationship among consumer ethnocentrism (CE), consumer impulsiveness (CI) and impulse decisions to buy domestic brands at the point of purchasing; in the context of young educated customersin Sri Lanka. The sample was drawn from university students who usually buy FMCG product categories. A self administrated questionnaire was distributed among 130 randomly selected respondents, both males and females. The reliability of all scales was found to be acceptable since Cronbach?s alpha values were higher than 0.7. The findings revealed that there is no correlation between CE and CI and that both constructs are positively correlated with impulsive buying decisions. Furthermore, high ethnocentric and impulsive customers display a higher tendency of making impulsive decisions than high ethnocentric and low impulsive customers

Název v anglickém jazyce

Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka.

Popis výsledku anglicky

The purpose of this paper is to examine certain aspects of the relationship among consumer ethnocentrism (CE), consumer impulsiveness (CI) and impulse decisions to buy domestic brands at the point of purchasing; in the context of young educated customersin Sri Lanka. The sample was drawn from university students who usually buy FMCG product categories. A self administrated questionnaire was distributed among 130 randomly selected respondents, both males and females. The reliability of all scales was found to be acceptable since Cronbach?s alpha values were higher than 0.7. The findings revealed that there is no correlation between CE and CI and that both constructs are positively correlated with impulsive buying decisions. Furthermore, high ethnocentric and impulsive customers display a higher tendency of making impulsive decisions than high ethnocentric and low impulsive customers

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Advances in Economics, Risk Management, Political and Law Science

ISBN

978-1-61804-123-4

ISSN

2227-460X

e-ISSN

—

Počet stran výsledku

6

Strana od-do

"247 ? 252"

Název nakladatele

WSEAS Press

Místo vydání

Praha

Místo konání akce

Zlín

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—