The development of customers? satisfaction in Slovak banking sector during the crisis

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869399" target="_blank" >RIV/70883521:28120/13:43869399 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

The development of customers? satisfaction in Slovak banking sector during the crisis

Popis výsledku v původním jazyce

Satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of commercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and quantifies changes in the area of customer satisfaction, which occurred during the financial and economic crisis. Customer satisfaction research has been conducted through a questionnaire survey. First research has been carriedout on the first half of 2008 on the sample of 298 respondents, ie. the time before the financial crisis. In that time, the greatest satisfaction has been assigned to the availability of bank?s products and services, and the greatest diss

Název v anglickém jazyce

The development of customers? satisfaction in Slovak banking sector during the crisis

Popis výsledku anglicky

Satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of commercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and quantifies changes in the area of customer satisfaction, which occurred during the financial and economic crisis. Customer satisfaction research has been conducted through a questionnaire survey. First research has been carriedout on the first half of 2008 on the sample of 298 respondents, ie. the time before the financial crisis. In that time, the greatest satisfaction has been assigned to the availability of bank?s products and services, and the greatest diss

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings Enterprise and the Competitive Environment

ISBN

978-80-87106-64-8

ISSN

—

e-ISSN

—

Počet stran výsledku

22

Strana od-do

1-22

Název nakladatele

Martin Stříž Publishing

Místo vydání

Bučovice

Místo konání akce

Brno

Datum konání akce

7. 3. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—