Customers´ satisfaction in the banking sector of Slovakia and the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872799" target="_blank" >RIV/70883521:28120/14:43872799 - isvavai.cz</a>

Výsledek na webu

<a href="http://redete.org/doc/confrence-proceedings-2014.pdf" target="_blank" >http://redete.org/doc/confrence-proceedings-2014.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customers´ satisfaction in the banking sector of Slovakia and the Czech Republic

Popis výsledku v původním jazyce

The satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of comercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and Czech Republic. The aim of this article is to examine the development of an overall customers? satisfaction in commercial banks in Slovakia during the financial crisis, individual reasons of customers? dissatisfaction and satisfaction and development of important customers? feelings in communication with commercial banks. Results from 2012 have been compared with the situation in the Czech Republic. Customer satisfaction research has been conducted through a

Název v anglickém jazyce

Customers´ satisfaction in the banking sector of Slovakia and the Czech Republic

Popis výsledku anglicky

The satisfaction of bank?s customers presents important area of building of long-term relationships with the client, which significantly determines the financial performance of comercial banks through successful business. Satisfied customer buy bank?s products, is willing to pay also higher price for the product or service and represents some form of free advertising and considerable less effort, time and money needed for keep him, than to get a new one. This article presents current situation in the banking sector in Slovakia and Czech Republic. The aim of this article is to examine the development of an overall customers? satisfaction in commercial banks in Slovakia during the financial crisis, individual reasons of customers? dissatisfaction and satisfaction and development of important customers? feelings in communication with commercial banks. Results from 2012 have been compared with the situation in the Czech Republic. Customer satisfaction research has been conducted through a

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

3 rd REDETE 2014

ISBN

978-99938-46-54-3

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

167-175

Název nakladatele

Faculty of Economics, University of Banja Luka

Místo vydání

Banja Luka

Místo konání akce

Banja Luka

Datum konání akce

10. 4. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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