How do women and men feel some aspects of satisfaction and loyalty in banking sector. A case study from the Czech Republic.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872851" target="_blank" >RIV/70883521:28120/15:43872851 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

How do women and men feel some aspects of satisfaction and loyalty in banking sector. A case study from the Czech Republic.

Popis výsledku v původním jazyce

The aim of our research was to investigate the relationship between gender and major attributes of satisfaction and loyalty of the banking clients. In this context, at the same time it was investigated whether there are statistically significant differences between the genders depending on age and education. The banks' customers' satisfaction research was conducted through a questionnaire investigation in the Czech Republic in 2014 on a sample of 459 respondents, of which 44% were men and 56% were women. The results of our research pointed to the fact that there are some differences in the attitudes and opinions of men and women in the area of satisfaction and loyalty of the banking customers. More women believe that the bank staff has a genuine interest to understand their financial needs. In our research, women have more often reported that their bank's staff would explain them the advantages and disadvantages of bank products that are of their interest. It was also found out that wo

Název v anglickém jazyce

How do women and men feel some aspects of satisfaction and loyalty in banking sector. A case study from the Czech Republic.

Popis výsledku anglicky

The aim of our research was to investigate the relationship between gender and major attributes of satisfaction and loyalty of the banking clients. In this context, at the same time it was investigated whether there are statistically significant differences between the genders depending on age and education. The banks' customers' satisfaction research was conducted through a questionnaire investigation in the Czech Republic in 2014 on a sample of 459 respondents, of which 44% were men and 56% were women. The results of our research pointed to the fact that there are some differences in the attitudes and opinions of men and women in the area of satisfaction and loyalty of the banking customers. More women believe that the bank staff has a genuine interest to understand their financial needs. In our research, women have more often reported that their bank's staff would explain them the advantages and disadvantages of bank products that are of their interest. It was also found out that wo

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-482-8

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

465-474

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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