THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43872855" target="_blank" >RIV/70883521:28120/15:43872855 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

Examination of the dependence between the bank customers' loyalty and additional purchases of banking products and services is a current area of scientific research. Relatively few scientific studies try to quantify this relationship. The aim of this article was to examine and quantify the dependence of interest in purchasing additional banking products on the loyalty of banking customers. During the research in 2014, we have divided our respondents into two groups, loyal and disloyal respondents and have compared their attitudes according to the loyalty and additional purchases of banking products. The differences in their attitudes were analyzed by Pearson statistical test. The results clearly declared that loyal customers are more interested in services which are offered by their own bank, when considering what to do with their savings or investments, when taking mortgages or purchasing other banking products or services. According to the results of our research, the loyalty of bank

Název v anglickém jazyce

THE DEPENDECE OF ADDITIONAL PURCHASING OF BANKING PRODUCTS OR SERVICES ON THE LOYALTY OF BANKING CUSTOMERS IN THE CZECH REPUBLIC

Popis výsledku anglicky

Examination of the dependence between the bank customers' loyalty and additional purchases of banking products and services is a current area of scientific research. Relatively few scientific studies try to quantify this relationship. The aim of this article was to examine and quantify the dependence of interest in purchasing additional banking products on the loyalty of banking customers. During the research in 2014, we have divided our respondents into two groups, loyal and disloyal respondents and have compared their attitudes according to the loyalty and additional purchases of banking products. The differences in their attitudes were analyzed by Pearson statistical test. The results clearly declared that loyal customers are more interested in services which are offered by their own bank, when considering what to do with their savings or investments, when taking mortgages or purchasing other banking products or services. According to the results of our research, the loyalty of bank

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-482-8

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

310-318

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—